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John Lemke

Why (and How) You Should Change Up Your Routine, Even if it's Working - 0 views

lifehacker.com/your-routine-even-i-1520593445

tips tricks howto lifehacker routine change article

shared by John Lemke on 11 Feb 14 - No Cached
  • John Lemke on 11 Feb 14
     
    Some people have a hard time changing routines. Others seem to do it naturally. This Lifehacker post covers why it is a good idea to mix things up a little and how to do it.
John Lemke

Sperm can pass trauma symptoms through generations, study finds | The Verge - 0 views

www.theverge.com/...a-symptoms-through-generations

2014 trauma inheritance physiology psychology medicine research LL-Pub

shared by John Lemke on 13 Apr 14 - No Cached
  • People who experience early childhood trauma, like abuse or war, often exhibit a number of hormonal imbalances. The mechanisms involved are poorly understood, but most scientists agree that traumatic events alter gene expression, which then causes misregulations in a number of biological processes. But whether these changes can actually be passed down to offspring is a controversial question, because it would imply that acquired traits — traits that aren't actually encoded in DNA, but rather arise following certain experiences — are somehow being passed down through generations.
  • After the pups of the traumatized male mice were born, scientists monitored their behavior. As expected, these pups showed the same symptoms of trauma that their fathers did, despite having never undergone traumatic events themselves. And these symptoms were even apparent in a third generation of mice.
  • When researchers looked at the sperm of the traumatized mice, they discovered that the microRNAs in these sperm cells were also present in abnormally high numbers. "This means that germ cells — sperm in males and oocytes in females — are very sensitive to environmental conditions in early life," Mansuy says, "and early childhood trauma has consequences not only for the brain but also for the germ cell line
  • John Lemke on 13 Apr 14
     
    An interesting article on how trauma may be handed down but not by psychological transference nor DNA but by some other means of physiology. In other words, it is neither handed down from environment nor DNA. 
John Lemke

This One Tiny Habit Can Help You Become a More Productive (and Wealthier) Freelancer | ... - 0 views

www.therenegadewriter.com/...mini-habits-stephen-guise

2014 writing copywriting tips freelancer writer

shared by John Lemke on 06 Apr 14 - No Cached
  • “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle
  • Not only did his book confirm for me that the best way to create a positive change is through small acts repeated daily, but the book was exceptionally well written and researched — impressive in that the author is not a professional writer — and so applicable to the many writers I meet who struggle with getting query letters out the door or writing big projects like books and novels.
  • There are two kinds of motivation. The first type is having a reason for doing something. My motivation for exercise is to look and feel healthy. My motivation for doing this interview is that you asked me to do it and I want to spread the word about mini habits. Unlike the next definition of motivation, your reason for doing things is generally very stable and changes very little over time. There’s also emotional motivation, which is rooted in enthusiasm and determines your willingness to take action in the moment (“This year I’m going to get in shape so I’m off to the gym!”). Most goal systems rely on this type of motivation; they’ll tell you that you need to find this motivation to succeed. The problem is that emotional motivation isn’t reliable or habit friendly.
  • ...1 more annotation...
  • There’s a quote from Sun Tzu’s Art of War which sums up the Mini Habit system: “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” By taking one small action a day—just one small behavior change—we start with a win. After that point, you’re free to do more.
  • John Lemke on 06 Apr 14
     
    The article talks about taking small steps to make a big difference.
John Lemke

How Semantic Search Changes The Way You do Business - 0 views

www.steamfeed.com/ic-search-changes-way-business

2014 google seo semantic search Google+ copywriting freelance WriteLink

shared by John Lemke on 03 Feb 14 - No Cached
  • John Lemke on 03 Feb 14
     
    A more detailed article on semantic search and SEO
John Lemke

So, How DO You Promote a Blog Post, Anyway? - 0 views

www.makealivingwriting.com/how-to-promote-a-blog-post

2014 WriteLink writing freelance copywriting bloggin promoting post blog

shared by John Lemke on 12 May 14 - No Cached
  • Comment on their posts.
  • If you want to build a blog, the reality is that Twitter is one of the most important platforms for sharing, probably followed by Google+, at this point. If you’re in a home/food/how-to niche, Pinterest may be important to you as well. If Facebook seems like a place people talk about your topic a lot, it might be useful, too.
  • There are plenty of tools out there — among the most popular are AddtoAny, ShareThis, and Sharebar (which is what I’m currently using).
  • ...6 more annotations...
  • Reverse-engineer your social-media success by noticing what sorts of posts get shared a lot in your niche, and writing something along those lines.
  • the key ingredient: Write a strong headline
  • Use hashtags
  • Use a scheduler
  • Don’t just keep retweeting your headline and link. Instead, vary what you say.
  • Be sure you share other things inbetween the repetitions of your new post. Do some scanning, find some interesting stuff, and lace it into your schedule as well, so you don’t start looking like an obnoxious salesman and continue to appear to be putting out useful, varied info.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

www.seocopywriting.com/...youre-now-storyteller-get-used

2014 seo copywriting attention tips tricks howto writing content freelance

shared by John Lemke on 28 Jan 14 - No Cached
  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
      John Lemke on 28 Jan 14
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
      John Lemke on 28 Jan 14
       
      This means finding your voice.
  • ...2 more annotations...
  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

» Writing Jobs from TextMaster.com (Full Review) : Freedom With Writing - 0 views

www.freedomwithwriting.com/...rom-textmaster-com-full-review

2014 writing jobs review textmaster freedomwithwriting.com copywriting freelance

shared by John Lemke on 26 Jan 14 - No Cached
  • TextMaster.com is an interesting little site that is fairly new but already has a reputation for being a good way to get started as a freelance writer. They make the claim that they are writer centered and by all accounts are fair and honest.
  • To become a member of the site, you simply sign up and verify your email address. Then you can go and explore the site.
  • There are 3 categories on TextMaster that will be of immediate interest to you: Copywriter, Translator, and Proofreader. These are the 3 areas that you can apply to for work.
  • ...7 more annotations...
  • You can choose up to 7 interest categories and then select a star rating based on your expertise in the area. Because your list of available jobs is based on this list, you might want to tweak it to get the best search results. It’s not a long list and the categories are fairly standard with one exception: There is a separate are for the sensitive topics of religion and pornography.
  • There are two methods of finding a job on this site: Look for one and wait for one to come to you.
  • there is no direct client to writer communication which almost always increases the issues with editing.
  • there is the warning that if a writer has a lot of requests for rewrites or changes their status may be downgraded and eventually suspended.
  • There are several different levels of writers on this site and they are ranked in two different manners. Your initial level after submitting your sample is going to be Bronze. This means that you have written less than 10,000 words. The more words you write, the higher your level is going to be. The levels are Bronze, Silver, Gold, Diamond, and Platinum.
  • Basic, Standard or Expert. So if you do well on your sample then you might enter the site as a Bronze Standard. That would mean that your initial pay rate is 3.9 cents per word. It sounds low but you can move up quickly. If you do well you will be rated again and if you are granted the expert level then you get a bump to $0.10 a word. You can eventually make more than $0.15 per word.
  • payment threshold of $70
John Lemke

What happens with digital rights management in the real world? | Technology | theguardi... - 0 views

www.theguardian.com/...digital-rights-management

rights 2014 DRM yourrights copyright DMCA copywrong security law legal litigation

shared by John Lemke on 10 Feb 14 - No Cached
  • In 1997's Bernstein v United States, another US appeals court found that code was protected expression. Bernstein was a turning point in the history of computers and the law: it concerned itself with a UC Berkeley mathematician named Daniel Bernstein who challenged the American prohibition on producing cryptographic tools that could scramble messages with such efficiency that the police could not unscramble them. The US National Security Agency (NSA) called such programs "munitions" and severely restricted their use and publication. Bernstein published his encryption programs on the internet, and successfully defended his right to do so by citing the First Amendment. When the appellate court agreed, the NSA's ability to control civilian use of strong cryptography was destroyed. Ever since, our computers have had the power to keep secrets that none may extract except with our permission – that's why the NSA and GCHQ's secret anti-security initiatives, Bullrun and Edgehill, targetted vulnerabilities in operating systems, programs, and hardware. They couldn't defeat the maths (they also tried to subvert the maths, getting the US National Institute for Standards in Technology to adopt a weak algorithm for producing random numbers).
    • John Lemke
      John Lemke on 10 Feb 14
       
      This is also why they have a hard on for developing a quantum computer.
  • An increase in the security of the companies you buy your media from means a decrease in your own security. When your computer is designed to treat you as an untrusted party, you are at serious risk: anyone who can put malicious software on your computer has only to take advantage of your computer's intentional capacity to disguise its operation from you in order to make it much harder for you to know when and how you've been compromised.
  • The DMCA's injunction against publishing weaknesses in DRM means that its vulnerabilities remain unpatched for longer than in comparable systems that are not covered by the DMCA. That means that any system with DRM will on average be more dangerous for its users than one without DRM.
  • ...4 more annotations...
  • For example, in 2005, Sony-BMG music shipped a DRM called the "Sony Rootkit" on 51m audio CDs. When one of these CDs was inserted into a PC, it automatically and undetectably changed the operating system so that it could no longer see files or programs that started with "$SYS$." The rootkit infected millions of computers, including over 200,000 US military and government networks, before its existence became public. However, various large and respected security organisations say they knew about the Sony Rootkit months before the disclosure, but did not publish because they feared punishment under the DMCA. Meanwhile, virus-writers immediately began renaming their programs to begin with $SYS$, because these files would be invisible to virus-checkers if they landed on a computer that had been compromised by Sony.
    • John Lemke
      John Lemke on 10 Feb 14
       
      How the Sony DRM created serious security issues.  It should also be considered a violation of our civil rights.  Who the hell gave Sony permission to modify my OS!  Furthermore why didn't the OS companies sue Sony?  Likely because they are in bed together.
  • If I was a canny entrepreneur with a high appetite for risk -- and a reasonable war-chest for litigation – I would be thinking very seriously about how to build a technology that adds legal features to a DRM-enfeebled system (say, Itunes/Netflix/Amazon video), features that all my competitors are too cowardly to contemplate. The potential market for devices that do legal things that people want to do is titanic, and a judgment that went the right way on this would eliminate a serious existential threat to computer security, which, these days, is a synonym for security itself.And once anti-circumvention is a dead letter in America, it can't survive long in the rest of the world. For one thing, a product like a notional Itunes/Amazon/Netflix video unlocker would leak across national borders very easily, making non-US bans demonstrably pointless. For another, most countries that have anti-circumvention on the books got there due to pressure from the US Trade Representative; if the US drops anti-circumvention, the trading partners it armed-twisted into the same position won't be far behind.I've talked to some lawyers who are intimate with all the relevant cases and none of them told me it was a lost cause (on the other hand, none of them said it was a sure thing, either). It's a risky proposition, but something must be done. You see, contrary to what the judge in Reimerdes said in 2000, this has nothing to do with whether information is free or not – it's all about whether people are free.
  • The DMCA is a long and complex instrument, but what I'm talking about here is section 1201: the notorious "anti-circumvention" provisions. They make it illegal to circumvent an "effective means of access control" that restricts a copyrighted work. The companies that make DRM and the courts have interpreted this very broadly, enjoining people from publishing information about vulnerabilities in DRM, from publishing the secret keys hidden in the DRM, from publishing instructions for getting around the DRM – basically, anything that could conceivably give aid and comfort to someone who wanted to do something that the manufacturer or the copyright holder forbade.
  • Significantly, in 2000, a US appeals court found (in Universal City Studios, Inc v Reimerdes) that breaking DRM was illegal, even if you were trying to do something that would otherwise be legal. In other words, if your ebook has a restriction that stops you reading it on Wednesdays, you can't break that restriction, even if it would be otherwise legal to read the book on Wednesdays.
John Lemke

How I Make a Living as a Writer (and You Can, Too) - 0 views

lifehacker.com/ter-and-you-can-too-1525380428

2014 writing WriteLink copywriting freelance tips writer author Altucher advice living guide

shared by John Lemke on 19 Feb 14 - No Cached
  • If you sit down at a blank screen every day and simply do nothing then you are a writer. If you write one word, even better. Some people will disagree. Maybe you will disagree. That's fine. We also can all disagree. Meanwhile, our DNA is telling us we are pretty much exactly the same.
  • I try to read pieces or chapters in 3-4 books a day or more. I read at least from one non-fiction, one or two quality fiction, and one inspirational. I try to read at the level I want to write. I do this in the morning before I start writing.
  • Destroy every gatekeeper.
  • ...7 more annotations...
  • Do what you want. Self-publishing simply means you write a book and you figure out how to get it into the hands of other people. It might just be you sell it on your email list. Congrats! You're then a published author. In my post "How to Self Publish a Bestseller" I write about the details and the numbers.
  • This seems opposite of what I said above. But blogging is not such a bad idea. How come? Because it makes you write every day. And it also is fun to build friends and community around your blog. But if you want to blog, don't just register a domain name and start blogging. You won't get any traffic.
  • There's a thousand ways to build community and practice writing on the Internet. Blog is one of them but there are many others. My #1 suggestion: first practice on Quora (cc Marc Bodnick) If you go there, follow me and say "Hi!".
  • If you don't write every day, you won't know what your potential skill level is. You will be producing sub-par work. And in a world where 15 million books will be published this year, your book will have little chance to shine.
  • Do the math: if you just write 1,000 words a day that are publishable then you have a book every two months. 1,000 words a day is not easy. But it's not hard either.
  • No. You used to be able to make a living writing articles. Just a few years ago. In 2005 I made a good living writing about 3-4 articles a day for different publications while I was running my fund and before I started and sold Stockpickr. But those days are over. People just don't pay for content. And there are too many writers. It's a supply and demand thing.
  • ou have to write more than one book. And for most people, you have to write dozens of books.
  • John Lemke on 19 Feb 14
     
    A great article of advice from a published author.
John Lemke

15 Shocking Facts You Don't Know About Weed - weather.com - 0 views

www.weather.com/...-dont-know-about-weed-20140407

2014 weed marijuana medicine list facts lungs cancer

shared by John Lemke on 07 May 14 - No Cached
  • There are known carcinogens in marijuana smoke the same that’s in tobacco smoke. We also know that there are pre-cancerous changes in the [airways] of heavy marijuana users who don’t smoke tobacco.”
John Lemke

Seven Ways Your Physical Environment Can Help or Hinder Your Writing | Writing Forward - 0 views

www.writingforward.com/...onment-can-help-hinder-writing

2014 WriteLink freelance copywriting tips list environment writing

shared by John Lemke on 04 Sep 14 - No Cached
  • Are You Likely to be Interrupted?
  • What Can You Hear?
  • Are You Sitting Comfortably?
  • ...6 more annotations...
  • How Much Clutter Can You See?
  • What’s the Mood of Your Room Like?
  • Are Your Tools Good Ones?
  • Just imagine trying to write with a dried-up pen, where you have to keep stopping to go over too-faint words.
  • If your keyboard is fiddly to type on, if the software you’re using freezes or crashes, or if you’re struggling in some way against your tools, don’t put up with this: change it.
  • Are You Allowing Distractions In?
  • John Lemke on 04 Sep 14
     
    A good approach to looking at how your environment impacts your productivity. 
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