Interviews - Clifford Nass | Digital Nation | FRONTLINE | PBS - 0 views
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As a professor and as a teacher, we think a lot about how do you teach kids who can't pay attention or are distracted by irrelevancy or don't keep their memory neatly organized? It's a scary, scary thought.
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So what we're seeing is less of a notion of a big idea carried through and much more little bursts and snippets. And we see that across media, across film, across, in Web sites, this idea of just do a little bit and then you can run away.
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anytime you switch from one task to another, there's something called the "task switch cost," which basically, imagine, is I've got to turn off this part of the brain and turn on this part of the brain. And it's not free; it takes time.
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