Restaurant websites: Why are they so awful? Which ones are the absolute worst? - 0 views
-
These nightmarish websites were spawned by restaurateurs who mistakenly believe they can control the online world the same way they lord over a restaurant. "In restaurants, the expertise is in the kitchen and in hospitality in general," says Eng San Kho, a partner at the New York design firm Love and War, which has created several unusually great restaurant sites (more on those in a bit). "People in restaurants have a sense that they want to create an entertainment experience online—that's why disco music starts, that's why Flash slideshows open. They think they can still play the host even here online."
-
When you visit many terrible restaurant websites in succession, it becomes obvious that they're not bad because of neglect or lack of funds—these food purveyors appear to have spent a great deal of money and time to uglify their pages.
-
Masa, the exclusive New York sushi bar, presents you with a pages-long, scroll-bar-free biography of its chef, but (as far as I can tell) no warning that you'll spend $400 or more per person for dinner.
- ...1 more annotation...
-
"Restaurant sites are the product of restaurant culture. These nightmarish websites were spawned by restaurateurs who mistakenly believe they can control the online world the same way they lord over a restaurant. "In restaurants, the expertise is in the kitchen and in hospitality in general," says Eng San Kho, a partner at the New York design firm Love and War, which has created several unusually great restaurant sites (more on those in a bit). "People in restaurants have a sense that they want to create an entertainment experience online-that's why disco music starts, that's why Flash slideshows open. They think they can still play the host even here online.""