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Commercial health clubs need about 10 times as many members as their facilities can handle, so designing them for athletes, or even aspiring athletes, makes no sense.

Next up, shake hands with that nice, buff guy in the “trainer” shirt, and confess that you really don’t have a clue how to use a gym but that you’re into outdoor sports and you want to stay fit enough to have fun on weekends. He’ll nod a lot and pretend to take notes. Then he’ll measure your body fat with some high-tech-looking device and ask you lots of questions, ultimately convincing you to hire him twice a week.

these days, it’s all about “functional fitness,” a complex integration of balance and stability and strength.

My conversion moment came in a garage-like industrial space next to an ATV rental yard in Jackson Hole, Wyoming. I was lying on a concrete floor, near puking, having just humiliated myself on the king of all strength exercises, the old-school back squat. “The best thing I can do for an athlete,” coach Rob Shaul said to me as I struggled to get up, “is to make him strong. Strength is king, and you’re fucking little-girl weak.”

I jumped on a plane, slept in a motel, gulped a crappy coffee, drove down a lonely highway, and presented myself. Beneath the Mountain Athlete banners, I saw nothing but dumbbells, barbells, iron weight plates, braided climbing ropes hanging off the ceiling, pull-up bars, and dip bars. No mirrors, no TVs, no music, no elliptical trainers, no weight machines, and, to my annoyance, absolutely no rubber bands or stability balls.

He ordered us over to the barbell racks, telling us to work our way up to the heaviest squat we could do once. I realized that I had never done this particular test in my life. In fact, the more I thought about it, the more certain I became that I’d never even done plain old squats. Wasn’t it far better to squat on a stability ball and get all that additional balance and core work?

The rest of the session — more barbell moves, along with push-ups, pull-ups, and dips — revealed more of the same. I was, in a word, weak. Not even middle-aged-lady weak — little-girl weak.

True sport-specific training, for literally everybody except elite athletes, isn’t sport-specific at all. It’s about getting strong, durable, and relentless in simple, old-school ways that a man can train, test, and measure. Nobody does crunches training this way, nobody watches television from the stationary bike, and 60-year-old women dead-lift 200 pounds and more.

Shaul’s guys out in Wyoming get massively strong and powerful on precisely three gym sessions a week, each lasting an hour and no more. Louie Simmons, the single biggest name in gorilla-style competitive power lifting, will tell you that 45 minutes is the max length of any smart training session.

Strength means how much you can lift once

Power is a more slippery term that means “speed strength,” or how much you can lift very, very quickly

Muscle mass can be a liability in sports like climbing, where it’s all about strength-to-weight ratio, but mass helps enormously with games like rugby and football, and it can support strength and power

Muscular endurance means how many times you can lift a given weight in a row without stopping

Down the road, if you’re like me, you’ll want to train multiple aptitudes at once: strength, power, and endurance.

Every serious strength-and-conditioning coach sticks to the basic barbell movements, because our bodies don’t operate as single muscles — they operate as a whole.

First: The human body adapts to stress. Throw us in ice-cold water every day and we’ll sprout subcutaneous fat for insulation; expose us to the desert sun and our skin will darken. What this means for getting in shape is that each week, you have to stress your body a little more than last time — lift a little heavier, run a little harder. Muscles weaken with exhaustion after a workout, but then they recover and typically, a few days later, go into what’s known as “supercompensation,” a fancy word that just means bouncing back a little stronger than before.

Finally, keep it simple; understand that variety is overrated. Variety does stave off boredom — it’s fun to mix in new exercises all the time — but a guy who hasn’t trained in a long time, if ever, will get stronger faster on the simplest program of squats, dead lifts, and presses, three times a week.

This simple formula is 90 percent of what you need to know, and you now officially know more than the buff 25-year-old doing your gym-membership orientation.

“Somewhere inside every man’s body,” Brown told me, lying in a La-Z-Boy, “there’s a weak link, a weak muscle waiting to fail. My job is to find that muscle and make it strong.”

two problems: First, if you have powerful prime movers from doing muscle-isolation machines at the gym but weak stabilizers because you rarely get to play a sport, you can’t access all your strength when you, say, bang off a mogul on a ski hill

Second, and worse still, the strength of the prime movers can shred your unstable joints.

He returned to the matters at hand, telling me that my weak knees and shoulder, my tight neck and spastic lumbar, were absolutely typical of a middle-aged recreational athlete with a desk job who spends all day slumped over and slack and then goes out and plays hard. Ignore this stuff, he said, and keep training, and I was guaranteed to get injuries that could set me back for a year. The good news, Brown told me, was that joint stability in each area could be traced to a remarkably small number of tiny stabilizer muscles. And while you could spend a fortune on physical therapists, trying to get them to tell you the same thing, you could also just start exercising those stabilizers. “I’m not reinventing the wheel here,” Brown told me. “This is just better-mousetrap kind of stuff.”

One book in particular, Mark Rippetoe’s Starting Strength: Basic Barbell Training, inspired me to start with the very first of the Fundamental Four: strength. I liked the clarity of the word, and I liked the idea of keeping life simple, learning one aptitude at a time. Many pros will tell you that strength is the place to start, because once you’ve built pure strength, you’ll have no trouble adding power, size, and endurance. I decided to just follow Rippetoe’s bare-bones old-school program.

Before Starting Strength, I didn’t even know what a dead lift was, but my dead lift went from 135 pounds to 335. My bench press went well over my body weight. At age 42 — 6-foot-2 and gangly and 20 years into complaining about a bad back and bum knees, and right when any doctor or physical therapist would have told me it was time to embrace the low-impact elliptical — my back squat hit 275, going below parallel. My thighs got so big I couldn’t fit into most of my jeans, and I had to start shopping for new T-shirts.

But more important than Lanier’s hopes for a cure is his diagnosis of the digital disease. Eccentric as it is, “Future” is one of the best skeptical books about the online world, alongside Nicholas Carr’s “The Shallows,” Robert Levine’s “Free Ride” and Lanier’s own “You Are Not a Gadget.”

Yeah, and I remember there was this fascination with the idea of the informal economy about 10 years ago. Stewart Brand was talking about how brilliant it is that people get by in slums on an informal economy. He’s a friend so I don’t want to rag on him too much. But he was talking about how wonderful it is to live in an informal economy and how beautiful trust is and all that.

So Kodak has 140,000 really good middle-class employees, and Instagram has 13 employees, period. You have this intense concentration of the formal benefits, and that winner-take-all feeling is not just for the people who are on the computers but also from the people who are using them. So there’s this tiny token number of people who will get by from using YouTube or Kickstarter, and everybody else lives on hope. There’s not a middle-class hump. It’s an all-or-nothing society.

If we go back to the 19th century, photography was kind of born as a labor-saving device, although we don’t think of it that way.

And then, you know, along a similar vein at that time early audio recordings, which today would sound horrible to us, were indistinguishable between real music to people who did double blind tests and whatnot.

So in the beginning photography was kind of a labor saving device. And whenever you have a technological advance that’s less hassle than the previous thing, there’s still a choice to make. And the choice is, do you still get paid for doing the thing that’s easier?

And so you could make the argument that a transition to cars should create a world where drivers don’t get paid, because, after all, it’s fun to drive.

Of course jobs become obsolete. But the only reason that new jobs were created was because there was a social contract in which a more pleasant, less boring job was still considered a job that you could be paid for. That’s the only reason it worked. If we decided that driving was such an easy thing [compared to] dealing with horses that no one should be paid for it, then there wouldn’t be all of those people being paid to be Teamsters or to drive cabs. It was a decision that it was OK to have jobs that weren’t terrible.

I mean, the whole idea of a job is entirely social construct. The United States was built on slave labor. Those people didn’t have jobs, they were just slaves. The idea of a job is that you can participate in a formal economy even if you’re not a baron. That there can be, that everybody can participate in the formal economy and the benefit of having everybody participate in the formal economy, there are annoyances with the formal economy because capitalism is really annoying sometimes.

It was all a social construct to begin with, so what changed, to get to your question, is that at the turn of the [21st] century it was really Sergey Brin at Google who just had the thought of, well, if we give away all the information services, but we make money from advertising, we can make information free and still have capitalism.

There’s always academic tenure, or a taxi medallion, or a cosmetology license, or a pension. There’s often some kind of license or some kind of ratcheting scheme that allows people to keep their middle-class status.

Music is a great example where value is copied. And so once you have it, again it’s this winner-take-all thing where the people who really win are the people who run the biggest computers. And a few tokens, an incredibly tiny number of token people who will get very successful YouTube videos, and everybody else lives on hope or lives with their parents or something.

And whenever I look for these people – I mean when I wrote “Gadget” I looked around and found a handful – and at this point three years later, I went around to everybody I could to get actual lists of people who are doing this and to verify them, and there are more now. But like in the hip-hop world I counted them all and I could find about 50. And I really talked to everybody I could. The reason I mention hip-hop is because that’s where it happens the most right now.

The interesting thing about it is that people advertise, “Oh, what an incredible life. She’s this incredibly lucky person who’s worked really hard.” And that’s all true. She’s in her 20s, and it’s great that she’s found this success, but what this success is that she makes maybe $250,000 a year, and she rents a house that’s worth $1.1 million in L.A.. And this is all breathlessly reported as this great success.

But for someone who’s out there, a star with a billion views, that’s a crazy low expectation. She’s not even in the 1 percent. For the tiny token number of people who make it to the top of YouTube, they’re not even making it into the 1 percent.

I think in the total of music in America, there are a low number of hundreds. It’s really small. I wish all of those people my deepest blessings, and I celebrate the success they find, but it’s just not a way you can build a society.

The other problem is they would have to self-fund. This is getting back to the informal economy where you’re living in the slum or something, so you’re desperate to get out so you impress the boss man with your music skills or your basketball skills. And the idea of doing that for the whole of society is not progress. It should be the reverse. What we should be doing is bringing all the people who are in that into the formal economy. That’s what’s called development. But this is the opposite of that. It’s taking all the people from the developed world and putting them into a cycle of the developing world of the informal economy.

The way society actually works is there’s some mechanism of basic stability so that the majority of people can outspend the elite so we can have a democracy. That’s the thing we’re destroying, and that’s really the thing I’m hoping to preserve. So we can look at musicians and artists and journalists as the canaries in the coal mine, and is this the precedent that we want to follow for our doctors and lawyers and nurses and everybody else? Because technology will get to everybody eventually.

I have 14-year-old kids who come to my talks who say, “But isn’t open source software the best thing in life? Isn’t it the future?” It’s a perfect thought system. It reminds me of communists I knew when growing up or Ayn Rand libertarians.

You’re concerned with equality and a shrinking middle class. And yet you don’t seem to consider yourself a progressive or a man of the left — why not?

All of these things are magisterial, where the people who become involved in them tend to wish they could be the only ones.

Libertarians tend to think the economy can totally close its own loops, that you can get rid of government. And I ridicule that in the book. There are other people who believe that if you could get everybody to talk over social networks, if we could just cooperate, we wouldn’t need money anymore. And I recommend they try living in a group house and then they’ll see it’s not true.

And that is doesn’t concentrate power too much, and if we can just get to that point, then we’ll really be fine. I’m actually modest. People have been accusing me of being super-ambitious lately, but I feel like in a way I’m the most modest person in the conversation.

Let’s stick with politics for one more. Is there something dissonant about the fact that the greatest fortunes in human history have been created with a system developed largely by taxpayers dollars?

Yeah, no kidding. I was there. I gotta say, every little step of this thing was really funded by either the military or public research agencies. If you look at something like Facebook, Facebook is adding the tiniest little rind of value over the basic structure that’s there anyway. In fact, it’s even worse than that. The original designs for networking, going back to Ted Nelson, kept track of everything everybody was pointing at so that you would know who was pointing at your website. In a way Facebook is just recovering information that was deliberately lost because of the fetish for being anonymous. That’s also true of Google.

I don’t hate anything about e-books or e-book readers or tablets. There’s a lot of discussion about that, and I think it’s misplaced. The problem I have is whether we believe in the book itself.

I was in a cafe this morning where I heard some stuff I was interested in, and nobody could figure out. It was Spotify or one of these … so they knew what stream they were getting, but they didn’t know what music it was. Then it changed to other music, and they didn’t know what that was. And I tried to use one of the services that determines what music you’re listening to, but it was a noisy place and that didn’t work. So what’s supposed to be an open information system serves to obscure the source of the musician. It serves as a closed information system. It actually loses the information.

And if we start to see that with books in general – and I say if – if you look at the approach that Google has taken to the Google library project, they do have the tendency to want to move things together. You see the thing decontextualized.

So to realize how much better musical instruments were to use as human interfaces, it helped me to be skeptical about the whole digital enterprise. Which I think helped me be a better computer scientist, actually.

Change will be primarily violent in nature -- and thus harder to miss -- in the Middle East.

The United States is also not immune to change. In this generational shift, and all the tumult that comes with it, Washington will be forced to learn the value of restraint in balance-of-power politics, preferring to lean on regional partners and encourage strategic competition as a way of preserving its own power.

The Arab world is moving uncomfortably between two eras. The post-World War II era, in which Arab dictatorships and monarchies supplanted colonial rule, is now roughly blending with -- or in some cases outright colliding with -- a fractured landscape of long-repressed Islamist forces.

This dynamic will be particularly visible in the northern Levant region this year as Syria and Lebanon continue coming apart. From Stratfor's perspective, the regime in Syria has already fallen and is giving way to a familiar state of warlordism, where militias and clan interests reign supreme. There is no longer a political entity capable of wielding control over the entirety of Syrian territory, nor will there be for some time.

once Syrian President Bashar al Assad is removed from power, whether through a negotiated deal or by force, the Sunni forces will fragment along ideological, ethnic and geographic lines, with Salafist-jihadist forces battling against a more politically minded Muslim Brotherhood and secular Sunnis.

As their grip over Aleppo slips, Alawite forces will try to hold Damascus while preparing a mass retreat to their coastal enclave. The battle for Damascus could extend beyond the scope of this forecast.

The potential use of chemical weapons by Alawite forces in a state of desperation could accelerate the unraveling of the region; a U.S.-led coalition would have to assemble in haste to contain the chemical weapons threat.

The growing disparity in the U.S. and Iranian negotiating positions will largely relegate Iran to the role of regional spoiler. So long as Iran can create pain for its regional adversaries, it can slow its own descent.

Iraq remains Iran's primary regional imperative, however. The momentum building among Sunni forces in Syria will eventually spill into Iraq and challenge Shiite dominance.

Iran's presidential elections in June will reveal the declining relevancy of the clerical elite and the populist faction embodied by outgoing President Mahmoud Ahmadinejad. This creates a political void for the Revolutionary Guard to fill. The Supreme Leader Ayatollah Ali Khamenei will try to check the Corps' growing influence by bolstering rival military and security agencies and backing a less controversial and more politically malleable ally from the pragmatic conservative camp for the presidency.

In Egypt, the military will adapt to an emerging Islamist political order. The military will remain the ultimate arbiter of the state and will rely on a number of factors -- including a fragmented judiciary, the military's economic leverage, a divided Islamist political landscape and the military's foreign relationships -- to check the Muslim Brotherhood.

Jordan, the oft-overlooked casualty of the Arab Spring, will continue to destabilize quietly and slowly in 2013

Israel and Turkey are both greatly affected by the shifting political dynamics of the Arab world, but both have little means to influence the change. The two former allies will continue exploring ways to restore a quiet working relationship under these new regional stresses, but a public restoration of diplomatic ties is less likely.

Israel will struggle internally over how to adapt to a new regional framework in which the reliability of old working partners is called into question.

Turkey sees an opportunity in the rise of Islamist forces in the Arab world but Ankara's limited influences restrain its actions beyond Turkish borders.

A more aggressive Saudi role in Syria will aggravate the civil war and create competition with other regional stakeholders, including Turkey, Qatar and Jordan.

In 2012, the European Union took numerous steps to mitigate the financial impact of its ongoing crisis.

First, the European crisis is fundamentally a crisis of competitiveness.

Second, the crisis has a political aspect. The European Union is not a federation but a collection of nation-states bound together by international treaties.

Third, the European crisis is threatening the social stability in some countries, especially in the eurozone's periphery.

In 2013, the two largest economies of the eurozone (Germany and France) will face low growth or even stagnation. This will have negative effects across Europe.

The conspicuous divide between the ruling elite and the populations of the periphery will be a key element in 2013, and some governments could fall. But even if opposition parties take power, they will face the same constraints as the governments that preceded them. In other words, a change in politicians will not bring a substantial change in policies regarding the European Union.

The only country in the eurozone periphery that has scheduled elections is Italy (in February). If the next Italian government fails to achieve political stability and apply economic reforms, the increased market pressure on Italy will make Rome more likely to require financial assistance from Brussels.

Because of the fundamental contradictions in the national interests and foreign policy strategies of the EU member states, the European crisis will continue generating political and economic divisions in the Continent in 2013.

Outside the eurozone, the United Kingdom will seek to protect its sovereignty and renegotiate its status within the European Union. But London will not leave the European Union in 2013.

Domestic Issues After the political tumult of 2012, Russia will face another year of anti-Kremlin protests, tensions among various political factions and ethnic groups, crackdowns and government reshuffles. Overall, the political tensions will remain manageable and will not pose a serious challenge to Moscow's control.

Russia has made significant progress recently in re-establishing influence in its former Soviet periphery.

Russia's relationship with Ukraine could be its most important connection in the former Soviet Union in 2013. Russia has been pursuing integration with Ukraine, primarily by taking over its natural gas transit infrastructure and calling on Kiev to join the Customs Union.

Georgia will be Russia's main concern in the Caucasus in 2013. With the political emergence of billionaire tycoon Bidzina Ivanishvili and his Georgian Dream movement, Russia's position in the country strengthened at the expense of the anti-Russian camp of Georgian President Mikhail Saakashvili.

In the past year, Russia has changed its tactics toward Europe to preserve its presence and leverage for the future. Russia's primary link to Europe is the Europeans' dependence on Russia's large energy supplies, which Moscow knows will be threatened when more non-Russian supplies become available.

The United States and Russia will continue sparring over trade matters, negotiations for a new nuclear arms treaty and Russia's role in Iran and Syria. Stratfor does not expect major changes from Washington or Moscow that would break the gridlock in negotiations on these issues.

The low-level violence and instability that occurred throughout Central Asia in 2012 will continue in 2013.

Three things will shape events in East Asia in 2013: Beijing's struggle to maintain social and political stability amid lower economic growth rates; China's accelerating military modernization and increasingly aggressive moves to secure its territorial and economic interests in the region; and varied efforts by other regional players, including the United States, to adapt to China's changes. 

In 2013, the Chinese economy will continue the gradual, painful process of moving away from high export-driven growth and toward a model that is more sustainable in the long run.

But barring another global financial meltdown on the scale of 2008-2009, China's coastal manufacturing economy will not collapse outright. The decline will be gradual.

The ongoing, gradual eclipse of coastal China as a hub of global manufacturing over the next several years will lead to higher unemployment and social dislocation as more of China's 250 million-strong migrant labor force returns inland in search of work. 

Shadow banking is by no means new in China. But it has grown significantly in the past few years from the geographically isolated informal loan markets of coastal cities to a complex network of semi-legal entities that provides between 12 and 30 trillion yuan (between $1.9 trillion and $4.8 trillion) in credit -- at interest rates of 20-36 percent -- to thousands of struggling small businesses nationwide.

The Party's growing sense of insecurity -- both internally and with regard to the social consequences of China's economic transition -- likely will be reflected in continued censorship of online social platforms like Weibo, crackdowns on religious or other groups perceived as threatening, and the Chinese military's growing assertiveness over China's interests in the South and East China seas and Southeast Asia.

The decline of low-end coastal manufacturing in China will present enormous opportunities for Southeast Asian countries like Indonesia, Vietnam, the Philippines and potentially Myanmar -- all of whom will continue to push strongly for foreign investment not only into natural resources and raw materials industries but also into developing better urban, transport, power generation and materials processing infrastructure.

Meanwhile, Vietnam and the Philippines -- China's most vocal opponents in Southeast Asia -- will continue to push for greater integration among members of the Association of Southeast Asian Nations and for U.S. business and military engagement in the region.

The Coming U.S. Withdrawal from Afghanistan Ahead of the 2014 drawdown of U.S. troops from Afghanistan, efforts will intensify to negotiate a settlement that gives the Taliban a place in a new government.

The negotiations will face numerous obstacles this year. There will be an upsurge in violence -- both in terms of officially sanctioned attacks designed to gain advantage on the negotiating table and spoiler attacks by Taliban elements allied with al Qaeda on both sides of the Afghan-Pakistani border.

Washington's intention to reduce its presence in the region will spur regional actors to fill the void. Pakistan will increase its interactions with Russia, Central Asia and Iran to prepare for a post-U.S. Afghanistan.

India will also turn its attention eastward, where the United States is quietly trying to forge a coalition of regional partners to keep a check on China in the Indo-Pacific basin. Myanmar in particular will be an active battleground for influence this year.

Preparing for a Post-Chavez Venezuela After a year of successful campaigning for re-election, Venezuelan President Hugo Chavez is in questionable health. Although the ultimate outcome of December's medical treatment for the ailing leader is unpredictable, Chavez's decision to name Vice President Nicolas Maduro as a political successor at the end of 2012 indicates that there is significant concern for his ability to remain in power.

Although it remains possible that Chavez will stay in power through the year, for Maduro to capitalize on Chavez's recent political gains, elections may need to be called sooner rather than later, regardless of Chavez's immediate health status.

Throughout 2013, Colombia will continue the incremental process of negotiating an end to the conflict with the Revolutionary Armed Forces of Colombia, known by its Spanish acronym FARC.

This will be a year of significant transition for Mexico. Policy issues that were bottled up by intra-party competition in the waning years of the National Action Party's administration have begun coming to the fore and will dominate 2013. These include socio-political issues like education, tax and pension reform.

We kind of made a bargain, a social contract, in the 20th century that even if jobs were pleasant people could still get paid for them. Because otherwise we would have had a massive unemployment. And so to my mind, the right question to ask is, why are we abandoning that bargain that worked so well? When did "we" make this "bargain" and, honestly, what is he talking about? There was no such bargain made. Jobs have nothing to do with whether they are "pleasant." And we didn't create jobs to avoid unemployment. We created jobs because there was demand for work, meaning there was demand for products and services, just as there still is today.

This is the broken window fallacy exploded exponentially for a digital era. It seems to assume that the only "payment" is monetary. That is, if you do something for free online -- share a video or a photo, like a link, listen to a song -- that you're somehow getting screwed because some company gets that info and you're not getting paid.

A token few will find success on Kickstarter or YouTube, while overall wealth is ever more concentrated and social mobility rots. Social media sharers can make all the noise they want, but they forfeit the real wealth and clout needed to be politically powerful. Real wealth and clout instead concentrate ever more on the shrinking island occupied by elites who run the most powerful computers.

It's as if Lanier is talking about a mythical past that never existed to make some point about the future. But all of the evidence suggests that more people are now able to make use of these tools to create new incomes and new opportunities to make money, while in the past you had to wait for some gatekeeper.

Barry Lynn’s 2011 book, “Cornered,” which carefully detailed the rising concentration and consolidation of nearly every American industry since the nineteen-eighties.

The press confuses oligopoly and monopoly with some regularity. The Atlantic ran a recent infographic titled “The Return of the Monopoly,” describing rising concentration in airlines, grocery sales, music, and other industries.

Back in the mid-century, the Justice Department went after oligopolistic cartels in the tobacco industry and Hollywood with the same vigor it chased Standard Oil, the quintessential monopoly trust.

In the late nineteen-seventies, another high point of enforcement, oligopolies were investigated by the Federal Trade Commission, and during that era Richard Posner, then a professor at Stanford Law School, went as far as to argue that when firms maintain the same prices, even without a smoke-filled-room agreement, they ought to be considered members of a price-fixing conspiracy.

the United States has nowadays nearly abandoned scrutiny of oligopoly behavior, leaving consumers undefended. That’s a problem, because oligopolies do an awful lot that’s troubling.

efforts by an entire industry to keep out would-be newcomers, a pervasive problem.

Meanwhile, the idea that an industry is nominally “competitive” should not provide excessive protection from regulatory oversight.

, to quote T-Mobile, “[t]his is an industry filled with ridiculously confusing contracts, limits on how much data you can use or when you can upgrade, and monthly bills that make little sense.”

2. Many used some data, but they unfortunately used silly data strategies/metrics.

A lot of people get fired for this. Sadly not right away, because it takes time to realize how spectacular of a waste of money getting to real-time data was.

Real-time data is very expensive.

It is also very expensive from a decision-making perspective

even in the best case scenario of the proverbial pigs flying, they'll obsess about tactical things.

That is a cheaper systems/platform/data strategy.

That is also a way to get people to sync the data analysis (not data puking, sorry I meant data reporting) with the speed at which the company actually makes decisions (data > analyst > manager > director > VP > question back to manager > yells at the analyst > back to director> VP = 6 days).

The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges.

Along the way you also learn how not to stink. Bounce rate goes from 70% to a manageable 30%. Takes three months.

From the time people land on your site it might take another 12 – 25 pages for them to buy or submit a lead. Focus on all that stuff. The tough stuff. Then you'll make money.

it does not take a very long time for your Senior Management to figure out how lame the Likes metric is and that it drives 1. Zero value on Facebook and 2. Zero squared economic value or cost savings to the business.

Here's one… We are looking at two consumer product brands, the tiny company Innocent Drinks and the Goliath called Tide Detergent.

Even with 10x the number of Likes on Facebook the giant called Tide has 4x fewer people talking about their brand when compared to the David called Innocent.

In a massively large company they've carved out an identity uniquely their own. They refuse to be corrupted by Coca Cola's own Facebook strategy of constant self-pimping and product ads masquerading as "updates." As a result pound for pound Innocent's fan engagement on its page is multiple time better than Coca Cola's - even if the latter has many more likes.

Not going to happen.

as all decent SEOs will tell you, is that search results are no longer standardized. Rather they are personalized. I might even say, hyper-personalized. Regardless of if you are logged in or not.

Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.

So check your keyword ranking if it pleases you.

But don't make it your KPI.

Friends don't let friends use CPC as a KPI. Unless said friends want the friend fired.

Content consumption is a horrible metric. It incentivises sub optimal behavior in your employees/agencies.

If you are a news site, you can get millions of page views

And it will probably get you transient traffic.

And what about business impact from all these one night stands ?

Then measure the metric closest to that. Hopefully some ideas above will help get you promoted.

My hypothesis is that TV/Radio/Magazines have created this bad habit. We can measure so little, almost next to nothing, that we've brought our immensely shaky GRP metric from TV to digital. Here it's called impressions. Don't buy impressions.

If you are willing to go to clicks, do one better and measure Visits. At least they showed up on your mobile/desktop site.

Impressions suck. Profit rocks.

If the simple A/B (test/control) experiment demonstrates that delivering display banner ad impressions to the test group delivers increased revenue, buy impressions to your heart's content. I'll only recommend that you repeat the experiment once a quarter.

You can buy impressions if you can prove via a simple controlled experiment that when we show impressions we got more engagement/sales and when we don't show impressions we did not get more engagement/sales.

This is not a metric, this is more of a what data you'll use to target your advertising issue.

Our primary method of buying advertising and marketing is: "I would like to reach 90 year old grandmas that love knitting, what tv channel should I advertise on." Or they might say: "I would like to reach 18 to 24 year olds with college education who supported Barack Obama for president." And example of demographic and psychographic segments.

We use that on very thin ice data, we bought advertising. That was our lot in life.

Intent beats demographics and psychographics. Always.

Search has a ton of strong intent. It does not matter if you are a grandma or a 18 year old. If you are on Baidu and you search for the HTC One, you are expressing strong intent. Second, content consumption has intent built in. If I'm reading lots of articles about how to get pregnant, you could show me an ad related to that

The first intent is strong, the second one is weaker.

The women are given less forgiving roles: Catherine Gibson's Susan can only imagine personal fulfillment through having a baby, Ilinca Kiss's elegant, icy Beatrice oozes stereotypes of Frenchness like a perfume and Claire Sanderson's Hannah goes on vaguely "working with the environment," serving as a foil to the other characters. Her best line is to observe that she's busy after Senexate, because "Most people didn't care about climate change when it was only going to affect their children, but they care now."

The young are logging hours, too. In 2011, according to the Bureau of Labor Statistics, full-time workers ages 20 to 24 put in just 2.1 fewer hours a week than those 25 and over. That’s not a big gap of leisure for the ostensibly freewheeling time in one’s life. Or, to quote Lena Dunham’s 24-year-old aspiring writer in “Girls,” “I am busy trying to become who I am.”

However, the threat of war remains a major tool by which North Korea tries to achieve its political ends.

This posturing has allowed North Korea, since the end of the Cold War, to pose enough of a threat to have countries like China, the United States, Japan and South Korea offer incentives at times to avoid a war. But over the years, North Korea has found that its message of impending doom is growing ever less alarming.

In 1993, the mere threat of leaving the Nuclear Non-Proliferation Treaty raised tensions to a near fever pitch, and the intervention of Jimmy Carter gave North Korea the reprieve it was looking for, along with the promise of light-water nuclear reactors and food and economic aid. As the effects wore off, North Korea carried out its first long-range rocket test in 1998, triggering another crisis that led to renewed diplomatic ties with several countries and to the first inter-Korean summit.

A decade later, in 2003, North Korea completed its withdrawal from the Non-Proliferation Treaty, setting in motion the six-party talks that Pyongyang used to manipulate the competing interests of the other parties. As the talks began losing steam, North Korea raised the stakes again, testing its first nuclear device in 2006, just months after an attempted long-range rocket test. Within a year, the six-party talks had produced results from Pyongyang's perspective, and North Korea hosted the second leadership summit with a South Korean president. By 2008, Pyongyang had convinced the United States to drop North Korea from the list of state sponsors of terrorism.

A year later, in 2009, North Korea saw the need to raise the stakes yet again, so Pyongyang attempted a satellite launch and performed its second nuclear test. Pyongyang also suggested it was no longer bound by the 1953 Armistice Agreement. When the world effectively yawned at this action, North Korea followed with the sinking of the South Korean navy corvette ChonAn and the shelling of Yeonpyeong Island, along the maritime Northern Limit Line. North Korea also showed a visiting U.S. scholar one of its uranium enrichment facilities, confirming Washington's accusations that Pyongyang was pursuing an alternate nuclear program.

But, as in 2009, the latest missile and nuclear tests have largely been brushed aside, leading to verbal retorts and a new round of sanction talks rather than any significant economic or political concessions to Pyongyang. The threat to revoke the Armistice Agreement is, once again, meant to heighten tensions. North Korea is trying to show it has something to trade away as it seeks economic incentives to return to the status quo.

For North Korea's new leader, there are few options aside from the path of his father if the basic structure of relations cannot be altered. There can be no experiments in economic opening, not even minor adjustments in social policies, so long as the technical state of war remains.

The circuitous route of North Korean diplomacy, and its pattern of issuing threats to seek rewards, may also help explain why North Korea's new leader has chosen Dennis Rodman to transmit his eagerness for talks with the United States. So long as North Korea remains quirky and unpredictable, and so long as Kim Jong Un remains somewhat unreadable, Pyongyang may be able to keep the West guessing -- and perhaps even awaken interest in what Kim could do if North Korea were no longer a pariah.

You may also Apply a Standard or Basic theme from the previous window. The Standard Windows 7 theme is more preferred as its gives a neutral look than the classy windows old theme.

Right click on ” Computer” and select “Properties” from the right click menu. Click on ” Advanced System Settings ” from the left pane to open up the ” System Properties ” window. Select the “Advanced” tab from it. Then Under ” Performance ” click ” Settings “. Choose ” Custom: ” Options From it. Now un tick all the options (Choose “Adjust for best performance“) and select only the last four options (actually three are preferable  you may un- tick the second option out of the last four). Take a look at the screen shot below.

Open up ” Programs and Features ” from Control Panel. Click the ” Turn Windows features on or off ” from the left pane. Now uncheck all the Feature that you don’t use in Windows 7 and restart the system for the changes to take effect.

If you’ve got a new ssd for your system, then you’d definitely consider checking out this guide which explains 9 tweaks to properly speed up, optimize your ssd and prolong the life of your ssd, while getting the best performance from it.

Right click on the sidebar and choose ” Properties “. On the properties windows untick the check box showing ” Start sidebar when Windows Starts “ From now on windows sidebar won’t start when windows 7 start up.

Aero Snap will help you to maximize, minimize and resize the windows just by dragging and dropping it into the screen corners. I dont advice to turn it off as the Aero Snap feature really helps to speed up working with windows by arranging them side by side. But, if you are not a regular user of the same, you may proceed by turning of aero snap in windows 7. Open the Windows 7 ” Control Panel ” and double-click on ” Ease of Access Center ” icon. Now click on the ” Make it easier to focus on tasks ” seen at the bottom in there Now untick the check box saying ” Prevent windows from being automatically arranged when moved to the edge of the screen ” . Right click on the Windows 7 taskbar and select ” Properties “. Now untick the ” Use Aero Peek to preview the desktop ” option from there. That will now disable the Aero Snap in Windows 7.

The Aero Peek feature in Windows 7 helps you to peek through all open windows by hiding all other windows and showing only the outlines of all windows. Aero Peek is similar to the ” Show Desktop ” Feature in XP and Vista. If you have followed step 3 then Aero Peek will be automatically disabled. If not, Right Click the Taskbar and choose Properties. Un-select the ”Use Aero Peek to preview the desktop” option. The aero peek feature will now be disabled in windows 7.

Double click the ” Power Options ” in the Control panel. Click the down arrow showing ” Show Additional Plans ” to see the ” High Performance ” power plan.

Now just activate the ” High Performance ” plan and that’s it. You may go for the advanced settings for further tweaking if you want.

For disabling thumbnails in Windows 7, Double Click on ” Computer ” >click on the “Organize” drop-down menu and select the “Folder and Search options” Under ‘Files and Folders’ section, go to the “View” tab and tick the check box showing “Always show icons, never thumbnails” checkbox.

To Disable The Screen Saver and Wallpaper in Windows 7, Right click on desktop and choose “Personalize”. Click the Screen Saver link ” From the Screen Saver drop down menu, Set it to “None” and click “Apply” and then “OK”. Now click on “Desktop Background” link. From the “Location” drop down menu select “Solid Colors” and pick one color and click “OK”.

Type ” msconfig ” in the “RUN” option from start menu press [Enter] to open up the System Configuration Utility. Now navigate to the “StartUp” tab. Untick the Entries which are not needed

To disable the system sounds in Windows 7, Type mmsys.cpl in RUN From the Windows 7 Startmenu search box and press [Enter]. Navigate to the “Sounds” tab. Now from under “Sound Scheme:” select “No Sounds” > Click “Apply” > “OK”.

"facts are uncertain, values in dispute, stakes high and decisions urgent," that normal scientific methods of inquiry won’t work.

the world’s most successful investors are unable to find low-risk investment

what happened in the developing world following the end of World War II. The colonial empires through which European governments had dominated much of the world’s land, trade, resources, and people, rapidly disintegrated.

over 700 million souls were under the control of the British Empire outside the UK in 1945, falling to 5 million by 1965, 3 million of whom were in Hong Kong.

The echo of colonialism in the postnormal is subtle.

We’ve created a global financial and manufacturing system that has come to control and concentrate the world wealth and power into the hands of a small elite.

The rising concerns about inequity--shown in Occupy Wall Street, the Arab Spring, and the rewriting of the constitution in Iceland--are an echo of the early rise of anticolonial insurgents.

We can imagine the explosion of a new generation of manufacturing, one that doesn’t rely on either armies of semi-skilled laborers or industrial regions dominated by computer-controlled factories and their supply chains and logistics networks.

The real pattern here isn’t any big cultural shift. It’s a much more venerable algo­rithm: How middle-aged folks freak out over niggling cultural differences between themselves and twentysomethings.

I bring this up because it seems that we Gen Xers are now doing our part to perpetuate the cycle. We write many of today’s endless parade of op-eds snarking at “millennials,” intoning darkly about the perils of Snapchat and sighing nostalgically over the cultural glory of the mixtape.

Hold fast, millennials. This current wave of punditry will peak and then start declining six years from now. In 2020, about half of you will have turned 30. You’ll no longer be young—and therefore no longer scary—and today’s rhetoric about your entitlement and narcissism will evaporate. You’ll be in charge. I can’t imagine what you’re going to say about the kids being born today.

At 25, I could go to any restaurant in Manhattan — Per Se, Le Bernardin — just by picking up the phone and calling one of my brokers, who ingratiate themselves to traders by entertaining with unlimited expense accounts. I could be second row at the Knicks-Lakers game just by hinting to a broker I might be interested in going. The satisfaction wasn’t just about the money. It was about the power. Because of how smart and successful I was, it was someone else’s job to make me happy.

I wanted a billion dollars. It’s staggering to think that in the course of five years, I’d gone from being thrilled at my first bonus — $40,000 — to being disappointed when, my second year at the hedge fund, I was paid “only” $1.5 million.