The media likes the Mad Despot narrative because, again, it's easy, but, again, it's wrong and manipulative. And it backfires. When George Bush pulled the Mad Despot card, the media reacted against it-- but that was itself a manipulation, because they wanted the Mad Despot to be Bush himself. Offered no other choices than "one of these guys is utterly, completely, evil," America was forced to choose who they thought was actually the Mad Despot; and-- tip for the media-- most Americans will think it's the foreign guy.