Group items tagged

Armed with a sense that life may not be arbitrary, counterfactual thinkers are more motivated and analytical in organizational settings, the study suggests.

it is actually very functional in terms of helping people establish relationships and make sense of cause and effect

People are very interested in partisan politics. Political partisans are very interested in the presidency. The president is an important player in federal budget debates. And thus people are very interested in questions about federal government spending "under Obama." But the national economy doesn't care about why money gets spent or which level of government spends it.

In short, alleviating disappointment means understanding what someone actually means when they say they’re disappointed. And for a politician, it means realizing that a certain amount of disillusionment is built into the system--the natural human optimism that allows people, election after election, to believe campaign promises also consigns them to repeated bouts of disappointment. Even if a voter manages to keep his expectations low in the fever of a campaign, research suggests that his conception of the counterfactual--what might have been if different decisions had been made, different policies pursued, or different politicians elected--grows increasingly positive in his memory, setting him up for disappointment.

Of the two sister emotions, regret is by far the more studied. Regret--or, more accurately, our desire to avoid future regret--is a major factor in how we decide what to do, what to say, and what to buy. A man might go on an adventurous vacation because he doesn’t want to regret missing the opportunity, or he might forgo ordering a fifth and then a sixth cocktail because he regretted it the last time he did it. Disappointment, on the other hand, usually drives us to do not much at all, making it a less fruitful emotion for marketers and professional motivators. Negative emotions like anger or fear give people energy and incentive to act; disappointment does the opposite. That difference is reflected in polling right now that shows a yawning enthusiasm gap between Republicans and Democrats, with the former angry, motivated, and eager to vote, and the latter listless and expected to stay home in the upcoming mid-term elections.

Gilovich sees several reasons for this, but one of them is that over time we steadily minimize the barriers to action that shape our decisions. Our instinct is to come to believe that the thing we didn’t do would have been less difficult than we found it at the time. ”We think it’s easy in retrospect to have learned a foreign language. Sure, we think, we could have found a half an hour a day to listen to tapes. But half an hour a day in actual life is hard to find,” says Gilovich.