Everyone keeps on hearing about this mysterious SEO that is supposed to be the lifeline of businesses on the web. What's it all about? Is this something that could magically transform your vid production into viral status overnight or maybe a black hat technique to keep your name on the first page of Google search results?
Marketing, that's what the fuss is all about. SEO is closely related to what businesses do irl as advertising and marketing, only it lives online. This is one of the strong factors behind websites ranking first on online searches -- a most coveted spot on the web. Say, you have this cozy restaurant in Cebu. Everything's cool, you even get a steady stream of customers every day from word-of-mouth advertisement of local patrons. However, having a presence on the web will propel this popularity into another level. Every time someone type "Cebu restaurant" or "good restaurant in Cebu" on a search engine, you will be there on the first page, among the top results.
The kicker is, All businesses want to be on the top results but search engines would want to have only the relevant websites on their search results. You could imagine just how this became a cat-and-mouse game that makes the whole thing progressively complex every day. (Search engines claim to tweak their search algorithm multiple times in a day!)
To increase your website's ranking and exposure in search results you have to obtain an understanding of how search engines work (or at least have an educated guess). Also, identify what search phrases people type in search engines. There are hundreds of various signals search engines claim to incorporate in their search and ranking codes -- most of which cannot, if at all known, be easily influenced.
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Want to draw participants to an event? Or attract potential customers by launching a new product? Thinking about rebranding your company? We'll take that to Twitter, Facebook, Google+, LinkedIn, YouTube and even Pinterest.
Today, something like a product launch is not just a carefully-planned marketing event where you would expect lots of freebies, drinks, photos and sharp dresses. And it's not just about inviting major media personnel to cover it either -- the Internet way is done quite differently. On the web, you have to be able to draw EVERYONE's attention, and, we can't stress this strongly enough, be extra creative.
For instance, introduce promo deals as an incentive for users who will follow/like/re-tweet/repost/mention your brand. This is one surefire way to increase brand visibility. (In fact, every time you use the word FREE you just have to sit back and watch it skyrocket.) Plus, each user that mentions you or your brand becomes an ambassador for everyone can read and comment on it.
It's a given that the higher the count of connections your account has, the higher the conversion rate is (more possibility of clients target market). But of course it's not enough that you have numerous connections, it's more important to have the right ones.
Making a positive stir by creating something that draws attention to your content and encourage others to share it is great but you have to handle it smartly. But that's not to say be sensational in a way that will make you infamous (we're not really a fan of the bad-publicity-is-still-publicity routine). LGO has ample experience and established accounts in place to start a wildfire of influence and let it take its natural course.
LGO (http://logicgateone.com/) is a local and international provider of quality website designs, online and print graphic presentations, software development and top SEO outsourcing company based in Subic Bay, Philippines.
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