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Contents contributed and discussions participated by LogicGateOne Corp

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The Good Turn Magazine - 1 views

magazine design graphics concept layout logicgateone
started by LogicGateOne Corp on 21 May 18 no follow-up yet
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    APO Philippines General Assembly Souvenir Magazine 2018


    9 x 12 Finished size, Offset Printing in Matt Cover and Backcover

LogicGateOne Corp

How to Discover and Monitor Bad Backlinks - 1 views

How to Discover and Monitor Bad Backlinks
started by LogicGateOne Corp on 15 May 18 no follow-up yet
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    Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it's still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for concerns, for many webmasters that's just too expensive (and, frankly, overkill).


     


    I'm going to walk through a simple methodology using Link Explorer and Excel (although you could do this with Google Sheets just as easily) to combine together the power of Moz Link Explorer, Keyword Explorer Lists, and finally Link Lists to do a comprehensive link audit.


     


    The basics


     


    There are several components involved in determining whether a link is "bad" and should potentially be removed. Ultimately, we want to be able to measure the riskiness of the link (how likely is Google to flag the link as manipulative and how much do we depend on the link for value). Let me address three common factors used by SEOs to determine this score:


     


    Trust metrics:


     


    There are a handful of metrics in our industry that are readily available to help point out concerning backlinks. The two that come to mind most often are Moz Spam Score and Majestic Trust Flow (or, better yet, the difference between Citation Flow and Trust Flow). These two scores actually work quite differently. Moz's Spam Score predicts the likelihood a domain is banned or penalized based on certain site features. Majestic Trust Flow determines the trustworthiness of a domain or page based on the quality of links pointing to it. While calculated quite differently, the goal is to help webmasters identify which sites are trustworthy and which are not. However, while these are a good starting point, they aren't sufficient on their own to give you a clear picture of whether a link is good or bad.


     


    Anchor text manipulation:


     


    One of the first things an SEO learns is that using valuable anchor text can help increase your rankings. The very next thing they learn is that using valuable anchor text can bring on a penalty. The reason for this is pretty clear: the likelihood a webmaster will give you valuable anchor text out of the goodness of their heart is very rare, so over-optimization sticks out like a sore thumb. So, how do we measure anchor text manipulation? If we look at anchor text with our own eyes, this seems to be rather intuitive, but there's a better way to do it in an automated, at-scale fashion that will allow us to better judge links.


     


    Low authority:


     


    Finally, low-authority links — especially when you would expect higher authority based on the domain — are concerning. A good link should come from an internally well-linked page on a site. If the difference between the Domain Authority and Page Authority is very high, it can be a concern. It isn't a strong signal, but it is one worth looking at. This is especially obvious in certain types of spam, like paginated comment spam or forum profile spam.


     


    Source Link: https://moz.com/blog/bad-backlink-analysis-using-moz-link-explorer

LogicGateOne Corp

How Google Autocomplete Works in Search - 1 views

How Google Autocomplete Works in Search
started by LogicGateOne Corp on 02 May 18 no follow-up yet
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    Do you know why Google's autocomplete sometimes delivers irrelevant predictions and how to report these errors? Danny Sullivan explains this interesting search feature from A-Z.


     


    Autocomplete is a feature within Google Search designed to make it faster to complete searches that you’re beginning to type. In this post—the second in a series that goes behind-the-scenes about Google Search—we’ll explore when, where and how autocomplete works.


     


    Using autocomplete


     


    Autocomplete is available most anywhere you find a Google search box, including the Google home page, the Google app for iOS and Android, the quick search box from within Android and the “Omnibox” address bar within Chrome. Just begin typing, and you’ll see predictions appear:


     



     


    In the example above, you can see that typing the letters “san f” brings up predictions such as “san francisco weather” or “san fernando mission,” making it easy to finish entering your search on these topics without typing all the letters.


     


    Sometimes, we’ll also help you complete individual words and phrases, as you type:


     



     


    Read More Info Here

LogicGateOne Corp

Poster Concept and Design Layout - 0 views

Poster Concept and Design Layout
started by LogicGateOne Corp on 02 May 18 no follow-up yet
LogicGateOne Corp

Website Design and Development - 1 views

Website Design and Development Web Mockup
started by LogicGateOne Corp on 06 Mar 18 no follow-up yet
LogicGateOne Corp

Logo Concept, Design & Layout - 1 views

Logo Concept Design & Layout Graphic Logicgateone
started by LogicGateOne Corp on 26 Feb 18 no follow-up yet
LogicGateOne Corp

14 Essential Tips for Improving Your Web Design - 1 views

14 Essential Tips for Improving Your Web Design
started by LogicGateOne Corp on 13 Feb 18 no follow-up yet
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    WEBSITE DESIGN | USER EXPERIENCE DESIGN | RESPONSIVE DESIGN

    Within 5 seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? Do you have an extremely high bounce rate?

    If you're finding yourself answering 'no' to these questions, it might be time to take a hard look at the way you've been designing and optimizing your website.

    A website can't simply succeed by excelling in limited aspects (such as solely design or content). It needs to have a design that feeds into your website's user experience, functionality, and appropriately complements your content.

    Your website also needs to clearly communicate with your audience what you do, why you do it, and who you do it for. It's easy to get caught up with how great you are as a business, that you forget to make sure we are addressing core concerns your audience has first and foremost.

    So, what do you need to know to start improving your web design?

    To answer that, here are 14 website tips to ensure that you're going in the right direction in your redesign and are assuring you aren't turning visitors away.

    14 Tips for Improving Your Web Design

    1. Have a Plan

    Don't just start designing your website. To ensure that your website is effectively meeting the needs of your visitors you need to map out your buyer's journey from the first time they visit your website to the moment they become a customer.

    What pages are they going to view, what content are they going to read, and what offers are they going to convert on? Understanding this will help you design a site that helps nurture leads through the sales funnel.

    You want to design your website for the next step, not the final step. It's all about answering the right questions in the right order. This might be where context comes into play. Take what you already know about your current customers (or even interview them) and research how they went from a visitor to a customer. Then, use this data to map out your strategy.

    2. Remove the Following From Your Website

    Certain elements on your website are going to detract from the value and message you're trying to convey. Complicated animations, content that's too long, stocky website images are just a few factors on the list.

    With an audience that only has an attention span of 8 seconds, you need to create a first impression that easily gets the main points across. This should be done with short, powerful sections of content and applicable photographs/icons that are sectioned off by clear and concise headers.

    If you've got those right, then review it and make sure it doesn't contain jargon or ambiguous terminology. It only serves to muddy your content and confuse your users.

    Some words to avoid include next generation, flexible, robust, scalable, easy to use, cutting edge, groundbreaking, best-of-breed, mission critical, innovative ... those are all words that have over used by hundreds if not thousands of companies and don't make your content any more appealing.

    3. Include Social Share and Follow Buttons

    Producing great content and offers only go so far if you aren't giving your users the opportunity to share what you have.

    If your website currently lacks social share buttons, you could be missing out on a lot of social media traffic that's generated from people already reading your blog!

    If this sounds new to you, social sharing buttons are the small buttons that are around the top or bottom of blog posts. They contain icons of different social media website and allow you to share the page directly on the social media channel of your choice.

    These buttons act as a non-pushy tool that encourages social sharing from your buyer personas.

    If you are looking for some tools to get you on the ground, check out the two free, social sharing tools SumoMe and Shareaholic.

    4. Implement Calls-to-Action

    Once your visitors land on your site, do they know what to do next? They won't know what pages to view or actions to take if you don't provide them with some sort of direction.

    Call-to-action buttons are one of the many elements that indicate the next step user should take on a page. While many of us know that, it can be easy to fail to accurately use them to guide users through your website.

    It's easy to spam your website with the most bottom-of-the-funnel (BOFU) call-to-action, without even properly nurturing your users with other calls-to-action that are more top/middle of the funnel.

    To recognize whether or not you're guilty of this, start reading through the pages across your website. Are you finding most pages, even blog articles, with only a call-to-action for a demo/trial/consultation? Then, it's time to update.

    Take the time to add in call-to-actions that give them materials to educate themselves and help solve their pain points. Once they identify your company as one that provides materials that are relieving these, they will feel more comfortable researching your services to see if you can personally make these solutions a reality.

    Some example call-to-actions are to click here for more information, download our sample GamePlan, sign up for a webinar, watch the video, see all inbound marketing services, and see pricing. For more information, check out this offer to get you using call-to-actions the right way to generate even more leads.

    5. Use the Right Images

    Not every image is going to fit with the type of message you're trying to show your audience.

    Fortunately, you have a lot to choose from (even some that are for free). But still, cause caught many of us decide to plague our website with extremely stocky photos.

    Just because a stock website has the image, doesn't mean it looks genuine and will evoke trust in your company. Ideally, you want to use photos that portray images of the real people that work at your company and the office itself.

    If real photographs aren't an option, there are techniques you can use to help pick out the right type of stock photo. This will aid in bringing more realism to your brand and making sure the images match who you are and what your content is explaining.

    Read full article here
LogicGateOne Corp

Poster Concept and Design Layout - 2 views

Poster Concept and Design Layout Mockup
started by LogicGateOne Corp on 07 Dec 17 no follow-up yet
LogicGateOne Corp

Letterhead Concept and Design Layout - 2 views

Letterhead Concept and Design Layout Graphic Print
started by LogicGateOne Corp on 12 Oct 17 no follow-up yet
LogicGateOne Corp

Business Card Concept, Design and Layout - 1 views

Business Card Concept Design and Layout Graphic Print
started by LogicGateOne Corp on 21 Sep 17 no follow-up yet
LogicGateOne Corp

SEO Myth Busting: 13 Biggest SEO Myths - 2 views

SEO Myth Busting: 13 Biggest Myths is dead CTR out of the game guest blogging obsolete Google war with
started by LogicGateOne Corp on 13 Sep 17 no follow-up yet
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    SEO, as any area of our life, is swarming with myths and misconceptions. They are usually born out of ignorance, fear, and hunt for quick results. It is like a variety of diet advice - "cut entirely on the food, just eat one weird vegetable three times a day". Yes, you might lose weight. But will it last? Will you be happy in the process? You tell me.

    Same here. People are prone to choose quicker methods. Well, life is too short. Who needs all those long-term results. But we surely need an efficient outcome. Plus, the damage after a quick SEO campaign based on the general misconceptions will take way more time to recover from than applying a well-thought SEO procedure.

    However, while people continue to go for quick results and no research, these myths will never cease to exist. What you need is to recognize them as such and treat any information with caution. Knowledge is power. Thorough knowledge is indestructible!

    I made a compilation of the most popular myths (that made up a nice number of 13) and tried to debunk them once and forever (or at least for some time). Let's see whether we are on the same side, and if not, let's check whether I can change your mind.

    RankBrain, semantic search, AMP, and mobile-first are among the top buzz words of the past twelve months. Penguin and Panda have become smarter and are now part of the core algorithm.

    So, to help you catch the wind and brush up your SEO skills, I've prepared a list of recommendations SEOs should focus on right now.

    Contents
    1. SEO is a fraud
    2. SEO is all shenanigans
    3. Google is at war with SEO
    4. One-time SEO effort is enough
    5. Link building is dangerous
    6. CTR is out of the game
    7. Keyword research is a waste of time
    8. Social signals are of no SEO value
    9. Guest blogging is obsolete
    10. High paid rankings = High organic rankings
    11. Keyword-optimized anchor text is bad for your SEO
    12. Separate pages for every keyword is a key to success
    13. SEO is dead

    Read full article here
LogicGateOne Corp

Letterhead Concept and Design Layout - 2 views

Letterhead Concept and Design Layout Graphic
started by LogicGateOne Corp on 21 Aug 17 no follow-up yet
LogicGateOne Corp

11 Lessons Learned from Failed Link Building Campaigns - 3 views

Link Building Campaigns Social Media 11 Lessons Learned from Failed
started by LogicGateOne Corp on 11 Aug 17 no follow-up yet
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    We've created more than 800 content campaigns at Fractl over the years, and we'd be lying if we told you every single one was a hit.

    The Internet is a finicky place. You can't predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do OK ends up being a massive hit. And there have been a few instances where we'd expect a campaign to be a huge success but it went on to garner lackluster results.

    While you can't control the whims of the Internet, you can avoid or include certain things in your content to help your chances of success. Through careful analysis we've pinpointed which factors tend to create high-performing content. Similarly, we've identified trends among our content that didn't quite hit the mark.

    In this this post, I'll share our most valuable lessons we learned from content flops. Bear in mind this advice applies if you're using content to earn links and press pickups, which is what the majority of the content we create at Fractl aims to do.

    1. There's such a thing as too much data.

    For content involving a lot of data, it can be tempting to publish every single data point you collect.

    A good example of this is surveying. We've fallen down the rabbit hole of not only sharing all of the data we've collected in a survey, but also segmenting the data out by demographics - regardless of whether or not all of that data is super compelling. While this can give publishers a large volume of potential angles to choose from, the result is often unfocused content lacking a cohesive narrative.

    Only include the most insightful, interesting data points in your content, even if that means tossing aside most of the data you've gathered.

    One example of this was a survey we did for a home security client where we asked people about stalker-ish behaviors they'd committed. The juiciest survey data (like 1 in 5 respondents had created a fake social account to spy on someone - yikes!) ended up getting buried because we included every data point from the survey, some of which wasn't so interesting. Had we trimmed down the content to only the most shocking findings, it probably would have performed far better.

    Furthermore, the more data you include, the more time it takes for a publisher to wade through it. As one journalist told us after we sent over an epic amount of data: "Long story short, this will take too much time."

    Consider this: It shouldn't take a publisher more than 10 seconds of looking at your project to grasp the most meaningful data points. If they can't quickly understand that, how will their readers?

    2. Turning published data into something cool doesn't always yield links.

    If you're going to use data that's already been reported on, you better have a new spin or finding to present. Journalists don't want to cover the same stats they have already covered.

    A great example of this is a project we created about the reasons startups fail. The majority of the data we used came from CB Insights' startup post mortems list, which had performed really well for them. (As of the time I'm writing this, according to Open Site Explorer it has 197 linking root domains from sites including BBC, Business Insider, Fortune, Vox, CNBC, and Entrepreneur - impressive!)

    It worked well once, so it should work again if we repackage it into a new format, right?

    We used the startups featured on the CB Insights list, added in a handful of additional startups, and created a sexy-looking interactive node map that grouped together startups according to the primary reasons they went under.

    While the content didn't end up being a failure (we got it picked up by Quartz, woo!), it definitely didn't live up to the expectations we had for it.

    Two problems with this project:

    1. We weren't saying anything new about the data.

    2. The original data had gotten so much coverage that many relevant publishers had already seen it and/or published it.

    But of course, there are exceptions. If you're using existing data that hasn't gotten a ton of coverage, but is interesting, then this can be a smart approach. The key is avoiding data that has already been widely reported in the vertical you want to get coverage in.

    3. It's difficult to build links with videos.

    Video content can be extremely effective for viral sharing, which is fantastic for brand awareness. But are videos great for earning links? Not so much.

    When you think of viral content, videos probably come to mind - which is exactly why you may assume awesome videos can attract a ton of backlinks. The problem is, publishers rarely give proper attribution to videos. Instead of linking to the video's creator, they just embed the video from YouTube or link to YouTube. While a mention/link to the content creator often happens organically with a piece of static visual content, this is often not the case with videos.

    Of course, you can reach out to anyone who embeds your video without linking to you and ask for a link. But this can add a time-consuming extra step to the already time-intensive process of video creation and promotion.

    4. Political ideas are tough to pull off.

    Most brands don't want to touch political topics with a ten-foot pole. But to others, creating political content is appealing since it has strong potential to evoke an emotional reaction and get a lot of attention.

    We've had several amazing political ideas fail despite solid executions and promotional efforts. It's hard for us to say why this is, but our assumption has been publishers don't care about political content that isn't breaking (because it's always breaking). For this reason, we believe it's nearly impossible to compete with the constant cycle of breaking political news.

    5. Don't make content for a specific publisher.

    We've reached out to publishers to collaborate during content production, assuming that if the publisher feels ownership over the content and it's created to their specifications, they will definitely publish it.

    In general, we've found this approach doesn't work because it tends to be a drain on the publishers (they don't want to take on the extra work of collaborating with you) and it locks you into an end result that may only work for their site and no other publishers.

    Remember: Publishers care about getting views and engagement on their site, not link generation for you or your client. Read full article here
LogicGateOne Corp

Logo Concept, Design & Layout - 4 views

Logo Concept Design & Layout
started by LogicGateOne Corp on 29 Jun 17 no follow-up yet
LogicGateOne Corp

Business Card Concept, Design and Layout - 1 views

Business Card Concept Design and Layout
started by LogicGateOne Corp on 15 Jun 17 no follow-up yet
LogicGateOne Corp

Logo Concept, Design & Layout - 2 views

Logo Concept Design & Layout
started by LogicGateOne Corp on 08 Jun 17 no follow-up yet
LogicGateOne Corp

Poster Concept and Design Layout - 2 views

Poster Concept and Design Layout
started by LogicGateOne Corp on 25 May 17 no follow-up yet
LogicGateOne Corp

How Google's New Project Owl Update Can Affect Brands - 1 views

How Google's New Project Owl Update Can Affect Brands
started by LogicGateOne Corp on 16 May 17 no follow-up yet
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    Last week Google announced they would be implementing changes in an effort to combat inaccurate information and hateful search results from their search engine. In this article I'll cover the possible pros and cons of this update and how it can affect brands.

    What is Project Owl and how it works

    Project Owl is Google's update gives users the ability to report information they may deem inappropriate, inaccurate or offensive.
    Let's see how it works:

    1 A new link to a feedback form will appear underneath Google's suggested searches;
    2 A new link to a feedback form will appear underneath "Featured Snippets;"

    These changes have been implemented after Google has been scrutinized for sharing some questionable content. In December of 2016 the number one result for the search query "did the Holocaust happen" was linked to a pro-Nazi site. Other missteps include featuring Breitbart for a top science or news story regarding the Great Barrier Reef.

    Project Owl is Google's reaction to combatting these problematic results. Whether it's inaccurate information or offensive search queries, Google wants to ensure that what we receive is reliable and relevant information.

    Read full article here
LogicGateOne Corp

Poster Concept and Design Layout - 2 views

Poster Concept and Design Layout
started by LogicGateOne Corp on 04 May 17 no follow-up yet
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