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MORE THAN ADS. http://logicgateone.com/#!/Brand_Awareness WHY SOCIAL MEDIA IS THE PLACE TO BE? People are constantly hooked up with their smartphones and their tablets are always within arm's reach so it makes it even more profitable for businesses to connect to them through the web. We're not only talking about advertisements here, we're talking complete marketing strategy that doesn't smell like one. Social Media (http://logicgateone.com/#!/Social_Media) is an effective way to market, much like the word of mouth, as it would come from someone that user trust rather than from the company itself, which would just sound too, um, scripted. This is where everybody interacts with everyone and builds networks -- a place where every interaction gives a personal vibe. Needless to say, it's the perfect venue to reach more people and provide a more individual experience in customer service to each one. Coupled with quality content, your presence in social networks will surely gain organic following. WHAT SOCIAL MEDIA MARKETING CAN DO FOR YOU? Want to draw participants to an event? Or attract potential customers by launching a new product? Thinking about rebranding your company? We'll take that to Twitter, Facebook, Google+, LinkedIn, YouTube, and even Pinterest. Today, something like a product launch is not just a carefully-planned marketing event where you would expect lots of freebies, drinks, photos, and sharp dresses. And it's not just about inviting major media personnel to cover it either -- the Internet way is done quite differently. On the web, you have to be able to draw EVERYONE's attention, and, we can't stress this strongly enough, be extra creative.

MORE THAN POSITIVE REP. http://logicgateone.com/#!/Online_Reputation_Management Web Reputation Management (Online Identity Management / Personal Branding) An owner understands that his business' public image means everything -- you could lose partners, employees, and customers with a negative one. Just look at companies which neglected their reputation for some time. Can't find one? Precisely! And even if you're not a multinational corporation or a large-scale manufacturer of soda, you can still have a business so an overview of reputation management is in order. It might not be a mainstream yet but this sector is gaining attention as people and businesses shift the venue of interaction to the online world. Your reputation in the real world is not enough. If it's true that your real world reputation will eventually translate into the online world, then it follows that having a stellar rep IRL will fix its online counterpart, right? Not quite. You could do everything right with your business in the real world but without being aware of social media (http://logicgateone.com/#!/Social_Media) and the risks online, you're a sitting duck.