How To Trick Google Into Thinking You're Mobile-Friendly - 2 views

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  #1 LogicGateOne Corp on 30 Sep 15

   

  
  
  If you're a regular reader of my column, you'll understand the title of this article is tongue-in-cheek. Clearly, I'm not encouraging anyone to recreate what I'm about to show you (as it leads to a very poor user experience). Rather, I am writing about it in hopes that Google will get wise to the issue and fix it.
  
  The issue? Forcing a searcher to download an app in order to access content, and making that page mobile-friendly so it gets a boost in mobile search results.
  
  If you play guitar, you've likely encountered this situation in Google; most of the results that rank well on a smartphone do it. Here's an example:
  
  The other day, I wanted to play "Chain Gang" by Sam Cooke on my guitar. It's not a common query, but there are more than 200,000 smartphone searches related to "guitar tab" a month, according to Google Keyword Planner. And all of them could be subject to the same mobile (un)friendly experience I'm about to describe.

   

  <div class="cArrow"> </div><div class="cContentInner"><center><img src="http://searchengineland.com/figz/wp-content/seloads/2015/09/bad-mobile-website-user-experience-ss-1920-800x450.jpg" /></center> <br /> <br /> If you're a regular reader of my column, you'll understand the title of this article is tongue-in-cheek. Clearly, I'm not encouraging anyone to recreate what I'm about to show you (as it leads to a very poor user experience). Rather, I am writing about it in hopes that Google will get wise to the issue and fix it. <br /> <br /> The issue? Forcing a searcher to download an app in order to access content, and making that <a rel="nofollow" href="http://searchengineland.com/trick-google-thinking-youre-mobile-friendly-231328">page mobile-friendly</a> so it gets a boost in mobile search results. <br /> <br /> If you play guitar, you've likely encountered this situation in Google; most of the results that rank well on a smartphone do it. Here's an example: <br /> <br /> The other day, I wanted to play "Chain Gang" by Sam Cooke on my guitar. It's not a common query, but there are more than 200,000 smartphone searches related to "guitar tab" a month, according to Google Keyword Planner. And all of them could be subject to the same mobile (un)friendly experience I'm about to describe.</div>

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