Six Steps to Create Marketing Personas for Your Org | Idealware - 0 views
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Doris Reeves-Lipscomb on 28 Aug 12This blog post is for nonprofits to create marketing personas but it has value IMO for WLStudio, too. How would women at different ages--40, 50, 60, 70, and 80+year olds--relate to the "maven" title? We have suggested that maven 1.0 or 2.0 or 3.0 are aspirational levels of knowledge and skill that women would earn by going through different programs. Are these the personas that we wish to present to attract women to the WLStudio in the first place? Or something else?