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There are more platforms, more websites, more pat solutions to serious problems — here’s an app that can fix drug addiction! promote fiscal responsibility! advance childhood literacy!

The doors to start-up-dom have been thrown wide open. At Harvard, enrollment in the introductory computer-science course, CS50, has soared. Last semester, 39 percent of the students in the class were women, and 73 percent had never coded before.

I protested: “What about Facebook?” He looked at me, and I thought about it. No doubt, Facebook has changed the world. Facebook has made it easier to communicate, participate, pontificate, track down new contacts and vet romantic prospects. But in other moments, it has also made me nauseatingly jealous of my friends, even as I’m aware of its unreality. Everything on Facebook, like an Instagram photo, is experienced through a soft-glow filter. And for all the noise, the pinging notifications and flashing lights, you never really feel productive on Facebook.

According to Loftus, a job has five reward elements: compensation, benefits, work-life balance, career development and advancement, and recognition. While associations often can’t compete with the private sector on pay, they can usually meet or exceed expectations in the other four areas.

In 2004, Rockville, Maryland-based ASHA hired 37 people, and 16 of those people came through a Washington Post ad. A lot has changed in 10 years: “In 2014, we hired 34 people, and one person came from The Washington Post,” says McNichol.

staff referrals, which isn’t a new tactic but has been made much easier with the proliferation of social media.

“online communities” – the thousands of discussion forums allowing like-minded people to find one another, keep in touch, and share information. Most often these online communities are started by one or two highly motivated and unpaid individuals (aided by the amazing availability of free platforms to host such groups), and participation by all subscribers is intentional and voluntary. They operate on the principle of exchange, since if everyone lurks and never posts, no helpful ideas can emerge.

I asked them about how they worked with online volunteers and at first they said they didn’t have any.  Naturally, I soon changed their perception. In fact, NTEN depends on the freely donated time and skills of its involved members.

Why is it important to recognize this quasi-invisible workforce? Because seeing and valuing the volunteer nature of this service will let you appreciate and strengthen it. Further, it’s possible to apply the principles of volunteer management to make such volunteer participation easier and more productive. For example: