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Blog post by Sylvia Browder at the Story Exchange--where women mean business. "Challenge 2: Undefined Niche To Niche or Not to Niche…that is the question. What is a niche? A niche business is one that targets a very specific group of people with specific shared interest. A business with an undefined niche is like a ship sailing in shallow water. By creating a niche business allows you to market to your ideal clients. For example, if you were a behavioral psychologist targeting teens, you would market your services in places where parents are likely to find out about you; such as advertising in parent magazines, providing resources to local middle and high schools or joining organizations geared towards parents. Solution: By understanding who and where your ideal customers are; it is easy to craft a marketing plan to target them. Here are three easy ways to target your potential clients: * Improve your website's SEO with specific key words * Generate exposure locally and virtually with professional speaking, seminars or publishing a book or articles. * Craft a clear message that speak at the heart of your customer " Challenge 4: No Social Media Plan Random tweets and meandering Facebook posts will result in a lot of time devoted to zero results. Before making another useless post, sit down with pen and paper and make a list of what you want to achieve from social media. To which social media do you belong? What are some social media marketing strategies that you have noticed from other companies? What do you have that will offer value? You may find that your company is spread a little too thin across the social media spectrum. Quality truly is superior to quantity in this respect. Solution: Create a social media marketing plan and stay the long haul. Establishing a strong presence can be a very time consuming process. It is unwise to expect your list of fans, followers or subscribers to grow overnight.

post by Chris Fields, Work4labs.com October 30, 2014 on preference for job boards

assessment of niche job-search sites by Kerry Hannon, January 2016

" 5 Reasons Why Job Boards Aren't As Effective Anymore Don Goodman November 24, 2015 Job Search At one time, job boards were the way to go for job seekers. It's where you could post your resume for employers and recruiters to view, and apply to job openings. But today, it's a different story. Related: Reactive Vs. Proactive Job Search Strategies Job boards are simply not as effective anymore since there are social media outlets like LinkedIn, Facebook, and Twitter where you can pretty much network your way to the right contacts. The fact is, job boards have a 2-4% effectiveness rate whereas networking has over a 50% effectiveness rate." More than 85% of employers use Applicant Tracking Systems (ATS) to review and rank resumes according to skills, experience, keywords. Companies use internal algorithms, so out of an average of 400 resumes using these measures results in only 10 - 20 even looked at. Most hiring managers and recruiters use Linkedin first. Job board resumes are still viewed, but chances are the info is outdated so relying on Linkedin makes sense for recruiters. Niche job boards are worth going to, but to be more productive tie into direct networking through the right contacts.

" 5 Reasons Why Job Boards Aren't As Effective Anymore Don Goodman November 24, 2015 Job Search At one time, job boards were the way to go for job seekers. It's where you could post your resume for employers and recruiters to view, and apply to job openings. But today, it's a different story. Related: Reactive Vs. Proactive Job Search Strategies Job boards are simply not as effective anymore since there are social media outlets like LinkedIn, Facebook, and Twitter where you can pretty much network your way to the right contacts. The fact is, job boards have a 2-4% effectiveness rate whereas networking has over a 50% effectiveness rate." More than 85% of employers use Applicant Tracking Systems (ATS) to review and rank resumes according to skills, experience, keywords. Companies use internal algorithms, so out of an average of 400 resumes using these measures results in only 10 - 20 even looked at. Most hiring managers and recruiters use Linkedin first. Job board resumes are still viewed, but chances are the info is outdated so relying on Linkedin makes sense for recruiters. Niche job boards are worth going to, but to be more productive tie into direct networking through the right contacts.

Incredible infographic on social networking around the world located on Edudemic, 1.26.13 What it raises for me: Does being a member of a social network equal proficiency or satisfaction with use? If we already have this kind of saturation, what is the niche for the Studio for fill?

Intuit report from 2010 that speaks to demographic trends ( including digitally savvy kids with global grid; baby boomers gray to go into unretirement); she-economy; social trends (social networks via web and mobile platforms, localism, individuals shoulder the risk); economic trends (including "work shifts from full-time to free agent employment" and niche markets); ubiquity of technology (working in the cloud; data criticality; "social and mobile computing connect and change the world").

Very interesting blog post by Kevin O'Keefe on getting followers on Twitter, March 10, 2014. Offers 13 tips on using Twitter well including using your own name, not your law firm's name; focusing on a niche to tweet about; setting up a RSS news reader such as Feedly to gather information for you to tweet on; leaving enough characters for a retweet, etc. Food for thought for us at Studio.

By Sara Sutton Fell, CEO of FlexJobs.com. Her take on the status of Job Boards today. She has 3 observations: Boards have changed, job postings haven't and need to be updated; big box job boards focus on volume, smaller niche job boards on a refined pool of potential applicants; ATS/RMS keep candidates and hiring managers apart. New technologies such as gaming used by Marriott may erase this.

Jorge Calderon was a venture capitalist who wanted to invest where others weren't. He found his under-served market: women- and minority-owned businesses. Only problem was, he couldn't find entrepreneurs in that niche. He was sure they were there; he just couldn't find them. So four years ago, he started Springworks to [...]