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Great blog on social enterprises and social entrepreneurs at the 7 Graces, Lynn Serafinn, June 13, 2014 Sounds like the WLS to me! "there are many more social entrepreneurs on the planet than there are those who own or operate 'official' social enterprises. Many independent business owners approach their enterprises in what I would call a new-paradigm way. Their mission is to use their businesses as vehicles to serve the public as well as make a living. They have clearly defined missions and sets of values by which they operate. They aim to address the specific needs of particular communities. They are passionate, value-driven business people who are dedicated to increasing happiness and wellbeing in the world and are able to see a 'meta-view' of the world and their places within it."

nfp that is concerned with ethical marketing for social entrepreneurs