Susan Greene, a freelance writer and editor of web sites and articles, describes how creating a personal connection with potential customers is crucial on your About Us page. Tell stories, connect with visitors, be creative.
"Women process information and make purchasing decisions differently than men:
59% of women feel misunderstood by food marketers;
66% feel misunderstood by health care marketers;
74% feel misunderstood by automotive marketers;
84% feel misunderstood by investment marketers
91% of women in one survey said that advertisers don't understand them
70% of new businesses are started by women
The average black woman spends 3 times as much on beauty products compared with the average woman
Women influence $90 billion dollars worth of consumer electronic purchases in 2007
61% of women influence household consumer electronic buying decisions
Nearly 50% of women say they want more green choices
37% are more likely to pay attention to brands that are committed to environmental causes.
25% of all products in a woman's shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses
79% would try your product or service
80% would solidify their brand loyalty"
"The nerd's guide to learning everything online" John Green talks about the cartography of our own learning - mapping our learning with others online in new ways and new collaborations. Sites like YouTube are the new learning communities, with a diverse set of learners interacting together around subjects and topics of their own choosing.