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In their own words, Getty Images wanted to build “a community-based, interactive platform to transform the way employees share and receive information at Getty Images.”

With Getty Images’ enterprise social software platform, every employee has a homepage where he or she can access links to company systems (Learning Management System, Performance Management, Travel, Expense Reimbursement, etc.), internal social networking tools (microblogging, blogs, profiles) and personal accounts (email, Twitter, Facebook, LinkedIn, etc.). This is made simple by Socialtext’s embrace of OpenSocial, an open web standard that makes it easy to surface applications and content of any kind inside of widgets that people can customize on a personal homepage.

We are excited to introduce the Socialtext platform, which we have branded ‘Mixer’ to our employees.”