In our company, we had a survey in April (2008), asking managers if they needed a RSS Reader.
Some figures:
72 managers responded,
68 managers subscribed to more than one (company) blog.
9 managers already used iGoogle or a RSS Reader,
13 managers replied they did not need a RSS Reader,
50 managers replied they need a RSS Reader.
As a result we planned a project to select and deliver a company RSS Reader. The project will be executed mid 2009.