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According to the National Association of College Stores in a 2007 survey, the average cost of a new college textbook was $53. The founders of Flat World Knowledge, which launches with its first run of college textbooks this fall, consider that too high--so high, in fact, that they'll be offering textbooks for free, at least in versions that can be read online. If the student wants to buy a printed copy of the textbook, it will be printed on demand by the company and provided in color for one price or black and white for a lesser price. For the student who prefers to listen to the book on an MP3 player, audio versions will be available too. Each format will have its own cost structure, but on average, it'll tally up to about $30.

For decades, the way the TV networks and advertisers worked together was simple. A lot of people watched TV, the Nielsen company estimated just how many, and the advertisers paid for airtime based on the Nielsen ratings. Now, the TV industry is changing and Nielsen is trying to keep up.">@import "/templates/css/mainstyles.css";@import "/templates/css/bucket_alt.css";@import "/templates/css/stories.css";@import "/templates/css/print_stories.css"; metatext/html; charset=iso-8859-1

Have you bought any textbooks recently? K-12 book prices are outlandish; college textbooks border on criminal and publishers are moving slower than molasses in January when it comes to moving towards any sort of electronic publishing model. I know, let's cut down countless trees, print on them with toxic inks, and gouge the heck out of students when we could drastically cut costs and environmental impact by publishing books electronically! Good call.

Appealing ideas are often simple: how much of a letter can be removed while maintaining readability? After extensive testing with all kinds of shapes, the best results were achieved using small circles. After lots of late hours (and coffee) this resulted in a font that uses up to 20% less ink. Free to download, free to use.