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Dr. Tom Reeves discusses issues of ethics surrounding data collection, theory generalization, and tool generation to help design-based researchers conduct socially responsible research

Suppose you are part of a thriving business and need to branch out and find that next big thing. Or say you want to change a behavior, like getting people...a lot of people...to use less energy in their homes. How would you go about it? Design thinking is a powerful tool to tackle the unknown. It's a means of going on an expedition, without a map, without even knowing the destination, but with the confidence that you'll end up somewhere great. Let's make it tangible with an example that captures the five key elements of design thinking. Daylight was given the challenge of getting kids in America to move more to help fight childhood obesity. The project started with an idea--provide kids with a digital music player that has a motion sensor, then give them rewards based on their activity. But the big question was, would kids really use it? What could make the experience so compelling that they would use it long enough to see the health benefits.

Very nice video on design thinking. We can clearly see how they continuously modify the end product after collecting data of its users. First they talk to target group to have an idea about how an activity meter can be. Based on their ideas, they try to find patterns which will later evolve to design principles. Based on those principles, they develop a real product-an activity meter. Then they use it iteratively with children and make modifications in order to make it better and better. It is a clear video of how to do a design study.