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hansdezwart

Social Network Analysis - 0 views

  • Nodes that connect their group to others usually end up with high network metrics. Boundary spanners such as Fernando, Garth, and Heather are more central in the overall network than their immediate neighbors whose connections are only local, within their immediate cluster. You can be a boundary spanner via your bridging connections to other clusters or via your concurrent membership in overlappping groups. Boundary spanners are well-positioned to be innovators, since they have access to ideas and information flowing in other clusters. They are in a position to combine different ideas and knowledge, found in various places, into new products and services.
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    Social network analysis [SNA] is the mapping and measuring of relationships and flows between people, groups, organizations, computers, URLs, and other connected information/knowledge entities. The nodes in the network are the people and groups while the links show relationships or flows between the nodes. SNA provides both a visual and a mathematical analysis of human relationships. Management consultants use this methodology with their business clients and call it Organizational Network Analysis [ONA].
hansdezwart

Adobe Buys Behavioral Data Management Platform DemDex - 0 views

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    Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a "behavioral data bank." The company then score each user across more than 40 behavioral and demographic variables to come up with a "traitweight," which helps websites segment their audiences better and advertisers target their messages more exactly.
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