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Tony Searl

Living Analytics Research Centre - 2 views

www.larc.smu.edu.sg/index.htm

living analytics research centre lak12 data learning

shared by Tony Searl on 26 Jul 11 - No Cached
  • Tony Searl on 26 Jul 11
     
    conduct research on behavioural and social network analytics and behavioural experiments so as to discover and harness the laws of information network evolution for networks of people, organisations
hansdezwart

Adobe Buys Behavioral Data Management Platform DemDex - 0 views

techcrunch.com/...ata-management-platform-demdex

adobe lak11 week2 data management demdex behaviour

shared by hansdezwart on 19 Jan 11 - No Cached
  • hansdezwart on 19 Jan 11
     
    Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a "behavioral data bank." The company then score each user across more than 40 behavioral and demographic variables to come up with a "traitweight," which helps websites segment their audiences better and advertisers target their messages more exactly.
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