Skip to main content

Home/ Learning Analytics/ Group items tagged adobe

Rss Feed Group items tagged

hansdezwart

Adobe Buys Behavioral Data Management Platform DemDex - 0 views

  •  
    Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a "behavioral data bank." The company then score each user across more than 40 behavioral and demographic variables to come up with a "traitweight," which helps websites segment their audiences better and advertisers target their messages more exactly.
1 - 1 of 1
Showing 20 items per page