Adobe Buys Behavioral Data Management Platform DemDex - 0 views
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hansdezwart on 19 Jan 11Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a "behavioral data bank." The company then score each user across more than 40 behavioral and demographic variables to come up with a "traitweight," which helps websites segment their audiences better and advertisers target their messages more exactly.