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Which brings us to the underlying point of the piece - we are all leaving digital trails behind us, as we make our way around our individual lives. These trails are largely considered individual - even ethereal - yet technology is making these trails more visible and more readable everyday.

Over the last year, I've produced five data-driven pieces for Wired UK. Four of them have been for the two-page infoporn spread that can be found in every issue. I've looked at the UK's National DNA Database, used mined Twitter data to find people's travel paths, and mapped traffic in some of the world's busiest sea ports.

A profile in Wired Magazine of the founder of hunch (and founder of Flickr!): Caterina Fake