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How to Get Startup Ideas - 0 views

paulgraham.com/startupideas.html Startup idea startup idea validation ycombinatator
shared by Jas P on 20 Nov 12 - No Cached
  • I made it myself. In 1995 I started a company to put art galleries online. But galleries didn't want to be online. It's not how the art business works.
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5 Landing Page Mistakes that Crush Conversion Rates | Copyblogger - 0 views

www.copyblogger.com/landing-page-mistakes landing page conversion
shared by Jas P on 16 Nov 12 - No Cached
  • 1. Blowing the headline Landing pages live or die by the quality of the headline. It’s your two-second chance to overcome the swift and brutal attention filters we’ve developed due to information overload and poorly-matched promises. Often, a better headline alone will boost the effectiveness of your landing page, and even overcome some of the other mistakes below. Split-testing different headlines is relatively painless, and can bring you much higher conversions compared with multiple other tweaks.
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The Genius of Starting a Company Without Outside Capital - NYTimes.com - 0 views

boss.blogs.nytimes.com/...ompany-without-outside-capital vc funding bootstrapping
shared by Jas P on 14 Nov 12 - No Cached
  • The first question owners need to ask — and challenge themselves on — is how much money they really need. My experience is that most entrepreneurs think they need much more money than they really do. There is almost always a cheaper way to get things done.
  • Every month that they are on the hunt for money instead of developing and marketing their product or service, they are wasting valuable time.
  • Q.What were your start-up costs?A.We started this business with less than $35,000.Q.Did you get any loans or take any equity from anyone?A.No, we took no equity partners and the start-up capital for the business was contributed by the three owners.
  • ...1 more annotation...
  • Q.How long did it take before you were generating cash flow?A.Because we’re a contract brewery we were able to be cash-flow positive in a very short amount of time minus the initial outlay for packaging and ingredient costs, which were obviously funded by the start-up capital that we put in. We were able to really be cash-flow positive within the first six to eight weeks of operation and have been profitable on paper since our second or third batch of beer.
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How Canadian Entrepreneurs Finance Their Startups - Techvibes.com - 0 views

www.techvibes.com/...ance-their-startups-2012-08-30 vc funding leanstartupyeg
shared by Jas P on 14 Nov 12 - No Cached
  • What do entrepreneurs use to fund their startup in its earliest stages? Themselves. According to Profit, 98% of those behind Canada's hottest startups fund their startup with their own capital. 62% continue to do this post-launch for growth capital (check out their infographic after the jump).
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Stripe: API Libraries - 0 views

stripe.com/libraries ruby
shared by Jas P on 05 Jan 13 - No Cached
  • Jas P on 05 Jan 13
     
    comment
  • Jas P on 05 Jan 13
     
    great ruby example
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Defining A Growth Hacker: Growth Is Not A Marketing Strategy | TechCrunch - 0 views

techcrunch.com/...th-is-not-a-marketing-strategy growth hacking
shared by Jas P on 13 Mar 13 - No Cached
  • “Growth teams are constantly iterating and developing new concepts,” said Dan Martell, founder of Clarity.
  • This process can be an unnecessary distraction to core product development. This is why it is best for an autonomous team to test and focus on growth.” Growth teams and growth hackers are in a perpetual state of “work-in-progress,” which can slow core product momentum with its mindset of iteration and testing.
  • “Ideally, a growth hacker can single-handedly put in a bunch of changes, such as A/B tests for copy and buttons,” said Mike Greenfield, 500 Startups Growth Hacker-In-Residence and co-founder of Circle of Moms. “One person with both technical and marketing skills can reduce friction and facilitate rapid iteration. Growth success comes from a lot of this background work.”
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A Public Service Announcement for Tony Hsieh. - 0 views

www.hipmob.com/messagefortonypostmortem.html growth hacking conversion
shared by Jas P on 13 Mar 13 - No Cached
  • We posted it around the web (HN, Reddit, FB etc), and it quickly rose to the front page of HN where it stayed for about a half hour, before getting crushed by the mods.
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Sean Ellis on creating a sustainable growth program via Sandi MacPherson - QUIBB - 0 views

quibb.com/...g-a-sustainable-growth-program growth hacking
shared by Jas P on 13 Mar 13 - No Cached
  • Behind the term 'growth hacking'The concept for growth hacking grew out of the fact that most startups fail, and needing to not fail. When you think about games, the market is filled with large companies with lots of money to throw into marketing. Sean summed this need up well, with: When you're competing against Sony, you can't go dollar for dollar
  • 2. A Must-Have Experience Sean focused on the importance of a Must-Have Experience (MHX) - you must have a hook that clearly identifies what this is.
  • 3. Uncovering your MHXTo get a clear understanding of what your MHX is, Sean suggested reaching out to your Must Have Users (MHUs)… but what is a MHU?
  • ...4 more annotations...
  • Sean likes using a pop-up or other survey tool to ask people 'How disappointed would you be if [your product] wasn't available anymore?' on a scale ranging from 'not at all disappointed' to 'extremely disappointed' to identify your MHUs (they'll answer very or extremely disappointed).
  • You can ask these identified MHUs 'What is the primary benefit you receive from [your product]' (as an open-ended question to start, then after getting ~30 responses, you should be able to narrow it down to 3 multiple choice answers).
  • 4. Getting people to your MHXOnce you understand your MHX, you can then maximize the percentage of people that reach this point. This means identifying points of friction and reducing that friction (Sean suggested watching people use your product, and then A/B testing based on insights gained), focus on what a real conversion looks like, building channels to increase user habits/increase revenues/drive sales/etc., and understand intent by A/B testing your messaging and hooks. You need to obsessively optimize everything that is part of this newly formed growth engine.
  • You need to engage with your users, and take those insights to come up with new, breakthrough ideas.
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