Skip to main content

Home/ Edmonton Lean Startup Circle/ Group items tagged pr

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Jas P

How To Turn Your Customers Into Marketers - 0 views

blog.kissmetrics.com/turn-customers-into-marketers

conversion customer development viral growth hacking

shared by Jas P on 29 Oct 12 - No Cached
  • So instead of launching a multi-million dollar ad campaign to bring in people, my gym implemented a growth hack. They turned customers into marketers by incentivizing them to bring in a friend. Then the friend possibly could become a member. The math works out for them as well. Let’s break it down: T-shirts ($3 each) x 2 = $6 Complimentary lunch = $0 A total of 100 members bring in a friend. The total cost of the promotion — $600. The result is that 3% of the 100 members convert their friends to members at $55 per month for each membership. The total ROI in the first month — $165/$600.
  • The promotional cost for each customer is very cheap. The t-shirt probably cost a few dollars, and the complimentary lunch probably was a gift certificate to a local restaurant that cost the gym $0.
  • Everything we’ll be discussing has one thing in common — incentives. Economists almost universally agree that people respond to them. Businesses should give their current and prospective customers an incentive to act on their offer. It has to benefit both parties or it won’t be nearly as effective. Not all the incentives are monetary, as we’ll see.
  • ...7 more annotations...
  • Refer a Friend One of the most common ways businesses spread their product and increase their viral coefficient (how many customers your current customers bring in) is through the use of referrals.
  • Contests Contests help users get energetic about your brand and the thought of winning something. If you’re creative enough with your contest design, it can also get you some PR. Dropbox has gained significant PR by having their annual “Dropquest” contest. Just Google Dropquest and you’ll see all the articles written about it. As a simple contest idea, a business can encourage users to tweet a pre-set message. This message can be about a recent feature. At random, the business can pick a person who tweeted out the message. Be creative and offer a big-time prize. You may get some PR and customers to boot. Avoid giving out a prize that’s unrelated to your business. Instead of giving them a car or a television, give them an upgrade.
  • If you’re a Netflix customer, you’ve probably noticed their promotional ads that come with the envelope the DVD’s are sent in. Many of them encourage you to give Netflix to a friend as a gift. According to Netflix, 75% of their customers come from these recommendations.
  • If you run a SaaS company, put a Like or Tweet button next to new feature announcements. You might be able to take advantage of user excitement and get them to share it with friends and followers. If your business has a blog, attach the Like and Tweet buttons next to every post. All of these social media buttons help get your product in front of more eyeballs and more prospective customers.
  • If I give this card to a friend, they receive a 25% discount. By spreading these products, I’m helping my friends by giving them a discount.
  • Your customers likely know a lot of people who are like them. This is especially true if you’re a SaaS company.
  • a customer could give a friend a trial of your product. So the friend receives the trial, and the customer gets some sort of discount or offer.
Jas P

The Emails That Got My Unsexy Start-Up Covered By TechCrunch - James Deer on starting up. - 0 views

jamesdeer.com/...techcrunch-emails

startup pr pr

shared by Jas P on 10 Nov 12 - No Cached
  • 2 weeks ago we walked away from $160,000 in seed funding because we decided after taking advice from many folks, including Joel from BufferApp, that we should get profitable before we take funding to get a better valuation, not rocket science I know, but as it was our first experience with investment the temptation to say yes was definitely difficult.The problem we're solving was born out of our own frustrations of managing the content development process. As I'm sure you can imagine playing email-tennis with word/google documents, and attachments is incredibly unproductive.
Jas P

How to be Successful Pitching Writers Without Really Trying - 0 views

www.onboardly.com/...-writers-without-really-trying

pr

shared by Jas P on 22 Oct 12 - No Cached
  • While it’s important to dig up any relevant dirt that is needed to identify them as the right person for the job, it isn’t necessary to reveal to them that you know they’ve written twelve stories in the past year on e-commerce. They already know. They wrote them.
  • Don’t focus on the bells and whistles of your product – concentrate on how your product or service will benefit their readers.
  • If you are planning to pitch media leading up to a launch or company milestone, always have the necessary resources available should journalists ask for it. This includes an up-to-date media release and a media kit with appropriate assets such as founder bios and photos, one pager/fact sheet and product images/logos. Be available for interviews and answer all email inquiries in a timely manner.
  • ...4 more annotations...
  • Email them simply to introduce yourself and ask for nothing in return. We think that this step is one of the most important as it allows you to build a relationship with the writer without asking for anything in retur
  • . It may not be enough to get the story covered but it will ensure your email gets noticed.
  • Ask yourself – how would most companies pitch this writer? Whatever answer you decide, do the opposite. Writers are pitched a hundred times a day and typically the pitch is always the same. What is your hook and why are you different won’t always cut it.
  • Get straight to the point and tell them why your startup is unique, why customers will buy your product and how your product is disrupting current trends
Jas P

The Classy Way To Get Media Coverage For Your Startup - 0 views

onstartups.com/...Coverage-For-Your-Startup.aspx

pr

shared by Jas P on 30 Oct 12 - No Cached
  • The best will be in contact all the time (or at least well before they have a news story to pitch) in an attempt to figure out how to maximize the chances of something being picked up. It’s a wonder there aren’t more of them.
  • Sadly there aren’t and 80 - 90 percent of pitches I received followed the tired format of "Hi X, Company Y is launching a product next week and we thought it would be of interest to publication Z."
  • So here's an idea to try when getting media coverage for your startup - don't start by pitching the product. Start by pitching nothing.Clearly showing that you understand that a journalist doesn't just exist to publicize you is one of the fastest routes to his or her heart.
  • ...2 more annotations...
  • The closest relationships journalists build are with people who can provide long-term value to them by offering something that isn't just self-promotion. Conversely, these tend to be the names you see cropping up again and again in the media.
  • Comment Having a network of people to offer opinion and analysis is critical for most journalists and it's a great way of getting your name out there, even when you don't have any news. So make sure your media contacts know who you are and what you're qualified to talk about by introducing yourself with a short biography and an offer to help.
1 - 8 of 8
Showing 20▼ items per page