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How to be Successful Pitching Writers Without Really Trying - 0 views

www.onboardly.com/...-writers-without-really-trying

shared by Jas P on 22 Oct 12 - No Cached

While it’s important to dig up any relevant dirt that is needed to identify them as the right person for the job, it isn’t necessary to reveal to them that you know they’ve written twelve stories in the past year on e-commerce. They already know. They wrote them.
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Don’t focus on the bells and whistles of your product – concentrate on how your product or service will benefit their readers.
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If you are planning to pitch media leading up to a launch or company milestone, always have the necessary resources available should journalists ask for it. This includes an up-to-date media release and a media kit with appropriate assets such as founder bios and photos, one pager/fact sheet and product images/logos. Be available for interviews and answer all email inquiries in a timely manner.
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...4 more annotations...
Email them simply to introduce yourself and ask for nothing in return. We think that this step is one of the most important as it allows you to build a relationship with the writer without asking for anything in retur
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. It may not be enough to get the story covered but it will ensure your email gets noticed.
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Ask yourself – how would most companies pitch this writer? Whatever answer you decide, do the opposite. Writers are pitched a hundred times a day and typically the pitch is always the same. What is your hook and why are you different won’t always cut it.
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Get straight to the point and tell them why your startup is unique, why customers will buy your product and how your product is disrupting current trends
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What is the best way to build a relationship with journalists to help get coverage for ... - 0 views

www.quora.com/lp-get-coverage-for-my-startup

startup pr

shared by Jas P on 12 Apr 13 - No Cached

The Classy Way To Get Media Coverage For Your Startup - 0 views

onstartups.com/...Coverage-For-Your-Startup.aspx

shared by Jas P on 30 Oct 12 - No Cached

The best will be in contact all the time (or at least well before they have a news story to pitch) in an attempt to figure out how to maximize the chances of something being picked up. It’s a wonder there aren’t more of them.
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Sadly there aren’t and 80 - 90 percent of pitches I received followed the tired format of "Hi X, Company Y is launching a product next week and we thought it would be of interest to publication Z."
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So here's an idea to try when getting media coverage for your startup - don't start by pitching the product. Start by pitching nothing.Clearly showing that you understand that a journalist doesn't just exist to publicize you is one of the fastest routes to his or her heart.
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...2 more annotations...
The closest relationships journalists build are with people who can provide long-term value to them by offering something that isn't just self-promotion. Conversely, these tend to be the names you see cropping up again and again in the media.
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Comment Having a network of people to offer opinion and analysis is critical for most journalists and it's a great way of getting your name out there, even when you don't have any news. So make sure your media contacts know who you are and what you're qualified to talk about by introducing yourself with a short biography and an offer to help.
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The Emails That Got My Unsexy Start-Up Covered By TechCrunch - James Deer on starting up. - 0 views

jamesdeer.com/...techcrunch-emails

startup pr pr

shared by Jas P on 10 Nov 12 - No Cached

2 weeks ago we walked away from $160,000 in seed funding because we decided after taking advice from many folks, including Joel from BufferApp, that we should get profitable before we take funding to get a better valuation, not rocket science I know, but as it was our first experience with investment the temptation to say yes was definitely difficult.The problem we're solving was born out of our own frustrations of managing the content development process. As I'm sure you can imagine playing email-tennis with word/google documents, and attachments is incredibly unproductive.
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