Group items tagged

In this TED talk Ed Ulbrich, the digital-effects guru from Digital Domain, explains the Oscar-winning technology that allowed his team to digitally create the older versions of Brad Pitt's face for "The Curious Case of Benjamin Button."Incidentally, I loved Brad Pitt's performance, especially the hour or so in the movie when it was embedded in the animated head. Once you view the talk and see how it was created, you will want to go see the movie. Promise.This video is an amazing example of tenacity, innovation, and problem solving. The type of execution that led to the final product made me think about the difference between traditional marketing communications and where marketing communications needs to be next. The old ways would mean the option of applying heavier makeup - let's rewrite the brochure, sell sheet, press release. The new ways are about taking out what is in excess, just like Michelangelo did with a block of marble - agility and expressiveness of content are essential. The new ways are also about understanding what expression to apply when - this system can recreate facial images at a resolution of 200,000 pixels.Just like Digital Domain did, in order to create an action plan for your business, you need to:(1.) Admit you have a problem Having a methodology is a great first step. Especially if you're trying to break new ground. It will be tested by reality. As Ulbrich says, it's not just the special effects or the technology, it's how they...