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I'm a big Ken Robinson fan and have pointed to him many times such as in this post on his TED talk from 2006 (and see Sir Ken's ideas on public speaking here). Even if you saw the TED talk, you will enjoy this 15-minute presentation (given sans slides, as is the Sir Ken Robinson style) that he delivered in April of this year to an international crowd of school superintendents at the Apple Education Leadership Summit in San Francisco.

In this TED talk Ed Ulbrich, the digital-effects guru from Digital Domain, explains the Oscar-winning technology that allowed his team to digitally create the older versions of Brad Pitt's face for "The Curious Case of Benjamin Button."Incidentally, I loved Brad Pitt's performance, especially the hour or so in the movie when it was embedded in the animated head. Once you view the talk and see how it was created, you will want to go see the movie. Promise.This video is an amazing example of tenacity, innovation, and problem solving. The type of execution that led to the final product made me think about the difference between traditional marketing communications and where marketing communications needs to be next. The old ways would mean the option of applying heavier makeup - let's rewrite the brochure, sell sheet, press release. The new ways are about taking out what is in excess, just like Michelangelo did with a block of marble - agility and expressiveness of content are essential. The new ways are also about understanding what expression to apply when - this system can recreate facial images at a resolution of 200,000 pixels.Just like Digital Domain did, in order to create an action plan for your business, you need to:(1.) Admit you have a problem Having a methodology is a great first step. Especially if you're trying to break new ground. It will be tested by reality. As Ulbrich says, it's not just the special effects or the technology, it's how they...

Why don't we get the best out of people? Sir Ken Robinson argues that it's because we've been educated to become good workers, rather than creative thinkers. Students with restless minds and bodies -- far from being cultivated for their energy and curiosity -- are ignored or even stigmatized, with terrible consequences. "We are educating people out of their creativity," Robinson says. It's a message with deep resonance. Robinson's TEDTalk has been distributed widely around the Web since its release in June 2006. The most popular words framing blog posts on his talk? "Everyone should watch this."