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Levi Strauss and other companies are realizing that water shortages due to climate change have the capability of being a major threat to their success and existence. Jeans consume water in the irrigation of cotton, the process of making the jeans, and certainly the number of times a pair of jeans is washed in water. With such a strong dependency on water, Levi Strauss is working to conserve water and support organizations and companies trying to do the same.