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Levi Strauss and other companies are realizing that water shortages due to climate change have the capability of being a major threat to their success and existence. Jeans consume water in the irrigation of cotton, the process of making the jeans, and certainly the number of times a pair of jeans is washed in water. With such a strong dependency on water, Levi Strauss is working to conserve water and support organizations and companies trying to do the same.

"An economy run on slave labour has much in common with one run on fossil fuels, argues Jean-Francois Mouhot. Ending suffering means we all need to become modern-day abolitionists."