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Levi Strauss and other companies are realizing that water shortages due to climate change have the capability of being a major threat to their success and existence. Jeans consume water in the irrigation of cotton, the process of making the jeans, and certainly the number of times a pair of jeans is washed in water. With such a strong dependency on water, Levi Strauss is working to conserve water and support organizations and companies trying to do the same.

This is an enormous issue in the county I'm from. The Water District wants to put in a desalinization plant in the San Francisco Bay for drinking water. This problem began about 3 years and is on the ballot this election. It could have statewide impacts because many water districts in California are considering desal plants. I really hope they consider all other options before turning to desal.