F.T.C. Proposes Tighter Rules for Green Claims - NYTimes.com - 1 views
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Jim Proctor on 06 Oct 10As one consultant says, "It's kind of a wild west, anybody can claim themselves to be green." Of particular interest in this article is the emphasis on third-party certification, but given the motley array of third-party certifiers out there (this is a growth market, after all), even they cannot necessarily be trusted. I'm also reminded of our AESS conference theme last summer, "Many Shades of Green": perhaps the whole "green" label is problematic?