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As one consultant says, "It's kind of a wild west, anybody can claim themselves to be green."  Of particular interest in this article is the emphasis on third-party certification, but given the motley array of third-party certifiers out there (this is a growth market, after all), even they cannot necessarily be trusted.  I'm also reminded of our AESS conference theme last summer, "Many Shades of Green": perhaps the whole "green" label is problematic?

As we are currently pursuing a LEED platinum certification for our new dorm building, this might be a good time to ask ourselves if following the status quo "green fads" is really the best way to be a "leader in sustainability"... especially if those fads could be falling out of popularity and assumed legitimacy