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This week in ENVS 220 we'll be discussing a variety of qualitative analysis methods-including narrative analysis, typically consigned to the humanistic side of the Great Divide. But this article tracks a neuroscience pioneer who discovered how spinning coherent stories is how a part of our brains works...no matter how partial or factual the evidence. Perhaps culture and the mind work in similar ways, but at different scales?

This article highlights a neat project that does two things to some branches of modern macroeconomic study. First, it complicates some basic economic ideas, moving beyond GDP to a range of other valuable metrics for measuring economic success (including, for example, diversity and resilience). Second, it takes those more complex approaches to economic systems and uses neat graphical interfaces and visual media as a means of presenting them effective. The images shown as samples are colorful, visually pleasing, and they convey a lot of information. As one author points out: "Our brains have been processing letters, symbols, and numbers for the last 10,000 years, but as animals, our ancestors have, for millions of years, been developing the eyes and the visual cortex of the brain. The eyes are able to process visualized information much more quickly then they can process symbols. We tried to express very complex information in a way as visual possible, so that we can use the most efficient parts of the brain as opposed to the inefficient. A computer can beat a human at chess, at calculations. But a computer has enormous difficulty recognizing a face. A human can do that without thinking." Couldn't help but think of the posters, maps, graphs, websites, and other forms of sharing data that are used through environmental studies. It ties back to another thought I have that perhaps the messenger (or medium) often matters more than the message, at least in terms of how it is received.

Play with the visuals here: http://atlas.media.mit.edu/app/treemap/export/usa/2009/