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Avvo's new competitor It has been a few weeks since I mentioned Avvo, the controversial Seattle online attorney rating service that was promptly sued after its debut in June. Now, it turns out that Avvo will be facing some competition from an Arlington, Va.-based startup called HireTrade that has created a "legal marketplace" in which attorneys can post online profiles and clients can attempt to find attorneys to work on their cases. For now, the company is focusing on the legal markets in Washington, D.C., New York and Philadelphia, but it plans to expand to other geographic areas in the future. HireTrade says its HourlyValue Ratings System taps the knowledge of clients to rate attorneys, a method that it believes is more effective than a 1 to 10 rating scale like what Avvo employs. (HireTrade says it will not post a rating of an attorney until it accumulates three projects/reviews of the attorney.) At the present time, HireTrade's database does not appear to be as robust as Avvo's. I searched for three different attorney names and did not get a result or an attorney rating. (Similar searches on Avvo returned hundreds of attorneys.) Still, I asked HireTrade Chief Executive Neil Sandhu how his company is different from Avvo. Here's what he said: We think that existing professional ratings systems, including most numerical ratings systems, result in arbitrary values as it is impossible for a numerical algorithm to really capture every single nuance of a professional's background or decide what is the correct weight to place on different items of information such as experience, education, etc. (not to mention the fact that it appears that some of these systems merely assign higher scores to those professionals who take the time to fill out their profiles in more detail). Thus, meaningful comparisons are difficult to draw from the numerical values that result. Furthermore, there is very little actual intrinsic value in any number generated by such a system. And he continued: But what does a 5.0, 7.5, or 10 really signify when it comes to the seller of a service and, even if a numerical system was somehow perfect at capturing and interpreting data, can you really effectively compare someone who has a 8.8 to someone who has a 9.5--what if the person with an 8.8 has worked on more difficult matters and the person with the 9.5 has worked a long time and done very well with less difficult work? When the service is at the heart of what is being sold, we think an entirely different system must be used. Those are also some of the arguments made in the lawsuit against Avvo. Posted by document.writeln(showE2("johncook","seattlepi.com","John Cook"))John Cook John Cook at August 27, 2007 11:35 a.m.Category: Avvo Comments #48664Posted by unregistered user at 8/27/07 8:33 p.m.hey. i told those guys to turn their site into a myspace for lawyers but nooooo. what do i know Report violation #48671Posted by unregistered user at 8/27/07 9:31 p.m.Avvo's primary competition is certainly their own misguided idea and the shark who pounced on their inane offering. Report violation

Waiting for GPhone to ring? MATHEW INGRAM Globe and Mail Update E-mail Mathew Ingram | Read Bio | Latest Columns September 6, 2007 at 12:01 AM EDT Apple may be the undisputed king of preannouncement hype (with the recent flurry of rumours about new iPod features, some of which were announced yesterday, being just the latest example) but Google has to run a close second. And the current hot spot for die-hard fans of the technology giant is the much-rumoured “Google phone” or GPhone. Whispers about such an animal have been circulating in the geekosphere since last year, but have recently caught fire again, with reports that some Silicon Valley insiders have seen actual prototypes of such a phone, and other reports that Google might be ready to launch a version in India. Om Malik, a former writer for Business 2.0 magazine who runs a blog network called GigaOm, recently spoke to a technology insider who said the tech company is working on a Google Phone that will run a modified version of the Linux operating system and have a special Web browser. According to some analysts, Google has been talking with several major carriers about distributing a low-price (or even free) device, the cost of which would be paid for by advertising. Various reports – including one in The Wall Street Journal last month – have said the phone will be loaded with Google software, including Gmail, Google Talk, an instant messaging and voice-calling service, and a special version of its mapping software that would use the device's built-in GPS. Skeptics (including yours truly) have pooh-poohed the idea that Google might want to get into the phone business, in the sense of designing and/or selling a specific piece of hardware. Why? Because it seems antithetical to what Google has been about – namely, perfecting software for searching, and more recently for search-related ads, e-mail and other online services. The only piece of hardware that Google makes or is involved in making is the Google “appliance” that companies can use as part of their internal computer networks – although it also plays a role in customizing the hundreds of thousands of servers in its giant server “farms.” It wasn't that long ago that Google was rumoured to be building a cheap “Google PC,” one that would be loaded with Google software and sold through retailers such as Wal-Mart. That never came to pass, however, and the company made a point of saying it had no intention of getting into the notoriously cutthroat hardware business. One of the driving forces behind much of the Google Phone speculation appears to be dissatisfaction with existing cellphone companies and carriers. You can almost hear people wishing that a giant company with billions of dollars in cash – not to mention a propensity for offering things for free – would come in and shake up the mobile phone market. The GPhone rumours have been persistent in part because there are so many puzzle pieces that appear to fit, with one of the biggest being a Google employee named Andy Rubin. A co-founder of Danger Inc., the company that developed the Sidekick phone/PDA, Rubin started another company called Android, which was acquired by Google in 2005. Google also bought a Waterloo, Ont.-based mobile software company called Reqwireless. Google recently said that if the U.S. Federal Communications Commission were to change the way it auctions wireless spectrum, the company would be willing to spend almost $5-billion (U.S.). And there have been repeated rumours about Google buying up “dark” or unused fibre capacity across the U.S. The perfect foundation for a new Google Phone service, some say. But does this mean a dedicated piece of hardware known as the Google Phone is definitely coming? Hardly. There's no question that Google has been actively courting phone makers and carriers about bundling its applications on their devices. It may even be working on developing its own mobile phone software, to make those Web applications easier to develop and use. But it's still quite a leap from that to a Google Phone. Of course, when you are churning out billions of dollars in free cash flow every month the way Google is, virtually anything is possible. Mobile phone users who are craving something new – and can't afford an iPhone – will no doubt be keeping their fingers crossed.

Bar Association Enters the 21st Century Lawyers have been using the Internet for a decade, and even the most unsophisticated consumers have had Internet access at home for at least five years. In this context, a directory that would enable consumers to find lawyers online should have seemed like a logical project for bar associations -- which purport to serve the public by helping increase access to law. The bars did little to provide lawyers with ways to list themselves online and, consequently, a few months ago, one company -- Avvo -- stepped in to fill this void  and, in doing so, attracted a controversial response.

Autonomy Buys Zantaz By Phineas LambertThe DealJuly 19, 2007 Enterprise infrastructure software maker Autonomy Corp. PLC on Tuesday, July 3, agreed to buy U.S.-based archiving company Zantaz Inc. for $375 million to exploit the growing electronic discovery market. Pleasanton, Calif.-based Zantaz provides content archiving, electronic discovery products and software to enable organizations to retain and retrieve unstructured digital information, while Autonomy sells the platform for accessing such information. Zantaz generated earnings before interest, taxes, depreciation and amortization of $5.2 million on revenue of $100 million for the year ended Dec. 31. In the 11 years since it was founded, its VC backers have included General Atlantic Partners LLC, Athena Technology Ventures, Red Rock Ventures, ComVentures, Pyramid Technology Ventures, Geneva Venture Partners and Novus Ventures. The purchase will be Autonomy's largest since it bought data retrieval software maker Verity Inc. for $507 million in cash at the end of 2005. "We have been greatly impressed by Zantaz's products and will be continuing to develop and support the whole range," said Autonomy CEO Michael Lynch in a statement. "Our combined solution will be unique in offering our existing 17,000 customers end-to-end information rich risk-management solutions." Cambridge, U.K.-based Autonomy said the acquisition will be partly funded through the placing of 12.7 million shares and a term loan. On completion, Autonomy said it expects to have about $75 million in cash on its balance sheet. Shares in Autonomy were up almost 9 percent, or 64.5 pence, to 792.5 pence in London, giving the company a market cap of £1.67 billion ($3.36 billion). The announcement coincided with news that Autonomy expects record second-quarter 2007 results, with pretax profit and revenue ahead of the top end of analysts' forecasts. Derek Brown, an analyst at London-based Seymour Pierce Ltd., noted that the market for electronic discovery has been fast-growing since the revised Federal Rules of Civil Procedure require businesses to make readily accessible all relevant information from unstructured data like e-mails. "The deal provides a unique offering in the market: a hosted service for archiving combined with the applications for customers to choose which route to go by," Brown said. "There's a good cross-selling opportunity here." Autonomy expects the acquisition to be earnings accretive in the first six months and generate costs synergies of about $25 million per annum. Tax loss carry-forwards will be assumed with a net present value of about $45 million, it added. Steve King, the target's CEO, will keep his position as chief executive of the Zantaz division of Autonomy. Deutsche Bank AG acted as financial adviser to Autonomy. The deal, subject to regulatory approvals, is expected to be completed by August. Zantaz has agreed to pay a $10 million breakup fee to Autonomy, should it terminate the agreement.