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Paul, Jake and I were chatting a few weeks ago wondering how we can establish an ongoing dialog with our peers in product strategy and capture the innovative ideas they have for our future products. We thought of several ways to do this: Having conference calls to exchange ideas on a regular basis Inviting our peers to collaborate on a Google doc Build a simple website to track their ideas Obviously, 1 and 2 are bad ideas, so we opted for 3. What we needed was a site where people can submit their ideas, tag them, have them be rated by their peers, and allow comments to be entered. I like to call it “The Wall” — throw your ideas up on the wall and see if they stick… the community will decide. The real name of the site is “IdeaFactory”. A pretty simple site, really. It follows the same principles as most Web 2.0 sites today — folksonomies and feedback systems (ratings/comments) to facilitate community building. So, that night I set out to build it. As you know, I’m a rails fanboy now and so building it with RoR was a no brainer for me. I already knew that there were rails plugins for most of the features we needed (tagging, comments, search, etc.) My job would be to just tie them all together. To start, I gathered together the best plugins I knew about to build this site (I used agilewebdevelopment.com to help me). I ended up with these plugins: acts_as_commentable — for comments integration acts_as_ldap_authenticated — this is a variation on acts_as_authenticated with LDAP authentication support. In the future, I think I’ll migrate the LDAP code in this plugin to the restful_authentication plugin. I needed this plugin to tie into Oracle’s LDAP system so that users can just use their Oracle userid/pwds to get into the site. acts_as_taggable_on_steroids — for tagging support asset_packager — not necessary, but does a nice job of combining and minifying my javascripts and stylesheets minus_r — not necessary, but I hate the way rails treats javascript (they make you code your javascript in ruby… lame). Also, I wanted this since I prefer to use jQuery instead of Prototype. permalink_fu — not necessary, but gives me nice readable URLs acts_as_rateable — enables a five star rating system tiny_mce — enables WYSIWYG text editing which allows people to enter their content with some basic formatting. The beauty of using rails is that over the past few years, it’s become a popular choice for building “2.0″ style apps. And so, lots of the features of a “2.0″ style web application have been turned into rails plugins which makes building stuff with those features dirt simple. It’s also a framework that has a huge (and growing) community of developers who love to share their knowledge and code. When I started building the IdeaFactory, I had no idea that I would have a working version within 24 hours with all the key feature (tagging, ratings, comments, and LDAP auth). I’ve built a few rails apps before this one, but none that were really that interesting. The IdeaFactory is something that was interesting because it was badly needed by our teams — too many ideas weren’t being shared and critiqued by the general Oracle ecosystem. So, we knew that if we built the IdeaFactory, it would get used a fair bit and would help Oracle product strategists be more collaborative. I started coding on a Thursday night and by mid-day Friday morning, I had the general pieces in place so that data can be entered. On Friday afternoon, I requested a new hostname (http://ideas.us.oracle.com — intranet) which came alive by Saturday. I made a few enhancements over Saturday and Sunday and by Monday, the site was live! Since then, the site’s taken off (thanks to the additional boost by Justin). It’s become such a popular site internally, that there’s talk of putting together a public facing IdeaFactory site for Oracle customers — I’m hoping that happens. While many of us in development have been used to the whole process of requirements gathering, writing a BRD (business requirements doc), FDD (functional design doc), and TDD (technical design doc) — which I’m intimately used to doing over the years, it’s refreshing to be able to just roll up my sleeves and start building something and have a working product within hours of starting. I can’t wait for my next project. Stay tuned… you’ll hear about it here.

NY-based Kaltura has received a good bit of buzz since I first reported about their presentation at the NY Video Meetup last April. Since then they have gone on to win the people's choice at Techcrunch40 and have launched a useful Facebook application. I had a chance to grab a coffee with co-founder Ron Yekutiel and here are my notes: Ron describes Kaltura as "wiki meets YouTube". He believes there is a movement going on from text publishing to video publishing and that collaboration in the video space is where Kaltura leads the pack. Kaltura is seeking to empower other social networks by their use of the Kaltura application. Ron says that while Kaltura.com is a destination site, the real power is how other sites use the tool within their framework. What I get about Kaltura is that small contributions can equal big productions where everybody has a vested interest in the final product. Ron spoke about four reasons people collaborate on video: For social progression and to see interaction Text is dead (Allen's note: I sure hope not!) The number of contributors help to decrease the barriers to contribution The swarm effect of advertising - he sees this as the new model where instead of a 1-1 advertising or many-many, companies will use collaboration to reach their desired customer The Kaltura team has four co-founders, two are in New York and the other two are in Israel. The team totals 25 people and are in Israel. From what I gather, the leadership of Kaltura might be the most educated group I have come across. Lots of post-graduate degrees from Ivy League schools. We spoke about the Kaltura business model which is largely based on rev share. It's an interesting model because it puts the trust in the sites using the application to report the income back as they use their own advertising not Kaltura's ad platform. For sites that don't have their own advertising platform, Kaltura can provide one with strong advertising players involved. Ron left me with some juicy bits about the future for Kaltura but he asked me not to share them at this time. He said they are coming very soon and as soon as I can share with you, I will.