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Samsung on Friday rolled out its much-anticipated Galaxy S5 flagship smartphone in 125 countries worldwide, accompanied by a marketing and advertising blitz. The device was greeted with ambivalence. Some reports compared it unfavorably to the HTC One M8 and the 6-month-old iPhone 5S. Others said it offers only marginal improvements over the flailing S4, and some criticized it as bland.

We are getting closer and closer to the reveal of a new Samsung handset. On Thursday, a Samsung device with the model number SM-G870A was approved by the Federal Communications Commission (FCC). It is believed that this is AT&T's Galaxy S 5 Active variant because the carrier's LTE bands were listed.

Among the freebies included in Samsung's just-released Galaxy S5 was a new app from Lark, a health startup that's been pretty quiet for the past year or so.

The latest ad for the Galaxy S5 is outscoring a recent ad for the iPhone 5S. Yet can we take these numbers seriously?