Language and Literature

namely sophisticated types of compliance, conformity and obedience training

remote South American jungle, generating uncertainty in their new surroundings, Cialdini says. And when people are uncertain, they look to others for cues on what to do, research has shown. Zimbardo notes that people are particularly vulnerable when they are in new surroundings, feel lonely or disconnected.

"power of the crowd"

1960s, psychologists Stanley Milgram, PhD, Leonard Bickman, PhD, and Lawrence Berkowitz, EdD, demonstrated social influence by having a group of people on a busy New York City sidewalk gaze up at nothing in the sky. When one man looked up at nothing, only 4 percent of passersby joined him. When five people stood on the sidewalk looking up at nothing, 18 percent of passersby joined them. And when a group of 15 gazed upward, 40 percent of passersby then joined, nearly stopping traffic in one minute

Basic persuasion techniques

What was ignored was the word of mouth, brand loyalty that was built as well as evaluating what you were saying to your audience that  persuaded them to buy. Was it price? Competitor’s failure to communicate? What are you saying to your audience that persuades them to notice, comprehend and take action?

We are constantly communicating a message verbally and non verbally

facial expression

we exist

how we are better than the rest and how we can solve their problem

communicate to create dialogue, conversation and engagement. We are establishing a communication channel that is persuading people to listen.

If they do not accept the message they act by either voicing their opinion or ignoring.

we communicate, we are persuading

are persuading them to listen, accept, comprehend and act

stages of brand perception and acceptance.

We buy from people/a brand that we hear,

Crafting a message

needs to guide and direct them

to persuade them and the repeats to buy

Unaware. Introducing your brand

Aware. Those that are aware but not yet sold on your message

need to be nurtured and pushed along through repeat communications.

Acceptance. Are they accepting what you are saying?

We trust people/brands that make us trust them.

Action. We want people to take action from our communications.

In social media we are visual.

Aristotle in his book, The Art of Rhetoric, equated communication to persuasion.

a speed zone sign vs a police officer sitting with a radar gun

level of awareness, acceptance and buyer stage.

The retailers persuaded them to want to have.