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fionakwon

The Power of Words: A Documentary About Bullying In Schools - 0 views

shared by fionakwon on 08 Nov 13 - No Cached
Carolyn Reeb liked it
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    The power of words
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    Great for Part 1: Language in cultural context in the topic if language and social relations
Carolyn Reeb

As a European this is how I imagine Americans have breakfast - Imgur - 2 views

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    Part 2: Language in Media? I am not sure where this goes in Lang and Lit, but the comments below it are what make this picture so poignant. 
Carolyn Reeb

Stephen Fry's blog - 1 views

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    Blog of his musings and writings on language in Britain
Carolyn Reeb

7-12 Student Interactives - Language Arts - UEN - 1 views

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    GREAT grammar games for high school kids
Carolyn Reeb

BBC News - 10 slang phrases that perfectly sum up their era - 1 views

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    Part 1 example of language in cultural context
Carolyn Reeb

The Influence of Visual Media on Literacy and the Literary Experience - UTPB Wiki - 0 views

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    Part 2 : Language and Mass Media
Carolyn Reeb

Persuasion Through Communication | Social Media Today - 0 views

  • we were persuaded through sending out a one way communication where we talked, they acted.
    • Carolyn Reeb
       
      'We' being the Media
  • They acted by ignoring or buying.
    • Carolyn Reeb
       
      'They' being the consumer or viewer (us as the audience)
  • numbers, the ROI, the reach, frequency, impressions and the sales dollars
    • Carolyn Reeb
       
      ROI=Return on Investment (we are the reactionary viewers -- they must decide if it's worth it in monetary value)
  • ...25 more annotations...
  • What was ignored was the word of mouth, brand loyalty that was built as well as evaluating what you were saying to your audience that  persuaded them to buy. Was it price? Competitor’s failure to communicate? What are you saying to your audience that persuades them to notice, comprehend and take action?
    • Carolyn Reeb
       
      MOTIVATION to buy -- the power of persuasion we will look at is in language of the mass media
  • We are constantly communicating a message verbally and non verbally
  • facial expression
  • we exist
    • Carolyn Reeb
       
      Again = THE MEDIA (we) EXIST = they impose their presence on us (PART 2, Media Placement)
  • how we are better than the rest and how we can solve their problem
    • Carolyn Reeb
       
      By what persuasive techniques? 
  • communicate to create dialogue, conversation and engagement. We are establishing a communication channel that is persuading people to listen.
  • If they do not accept the message they act by either voicing their opinion or ignoring.
  • we communicate, we are persuading
    • Carolyn Reeb
       
      AGAIN! The Media (we) is INTENT on persuading
  • are persuading them to listen, accept, comprehend and act
  • stages of brand perception and acceptance.
    • Carolyn Reeb
       
      CLick this = ways of persuasion = brand acceptance! Brand loyalty is POWERFUL
  • We buy from people/a brand that we hear,
    • Carolyn Reeb
       
      Now the 'we' is also identifying the media as the consmer = put ourselves in 'their' shoes
  • Crafting a message
  • needs to guide and direct them
  • to persuade them and the repeats to buy
  • Unaware. Introducing your brand
  • Aware. Those that are aware but not yet sold on your message
  • need to be nurtured and pushed along through repeat communications.
  • Acceptance. Are they accepting what you are saying?
  • We trust people/brands that make us trust them.
  • Action. We want people to take action from our communications.
  • In social media we are visual.
  • Aristotle in his book, The Art of Rhetoric, equated communication to persuasion.
  • a speed zone sign vs a police officer sitting with a radar gun
    • Carolyn Reeb
       
      In the Media -- recommendation vs. enforced
  • level of awareness, acceptance and buyer stage.
  • The retailers persuaded them to want to have.
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    Part 2
suziweissova

Ryan Leslie Language Use - 1 views

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    I've found this source to help me understand how Ryan Leslie speaks in a real situation. This helps me with the letter I am addressing to him.
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    Also a good example of how to write an interview article
Carolyn Reeb

Cohen v. California | The Oyez Project at IIT Chicago-Kent College of Law - 0 views

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    Court Case ruling against Freedom of Speech because of vulgar language
Carolyn Reeb

English Has a New Preposition, Because Internet - Megan Garber - The Atlantic - 0 views

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    New preposition, because change.
Daniel Lamken

The Big Picture - 1 views

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    The Big Picture - News Stories in Photographs from the Boston Globe: this dynamic photojournalism emporium is introduced by workshop participant Lenka.
Daniel Lamken

Pink Floyd's "Fearless" - 1 views

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    As interpreted by Bathside Boy, this collage of video clips about the early history of human flight complements the theme and lyrics composed by Roger Waters and David Gilmour in 1971.
jjanget

Youtube-ebs Daesam's diary - 1 views

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    Su Yeon - A youtube video of a person who experienced cyber bullying.
Carolyn Reeb

Single Story by Adichie - 0 views

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    Example of language in cultural context -- the single story
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