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Contents contributed and discussions participated by Jesse Walker

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African Mass Media -- Shallow Roots and Little Influence - 1 views

  • Colonialism brought the print and electronic media which become another form of communication hitherto unused in African Societ
  • role of the media in Africa is something that to date has not yet been clearly ascertained.
  • First, African media systems are very small urban phenomena.
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  • Second, when it comes to the print media it is only those who can read and write and have the purchasing power who have access to the limited titles available
  • Third, African media systems are so undercapitalised that existence is precarious and the mortality of newspapers and magazines is very high. This is compounded by poor management and poor distribution systems. The transport networks are so underde
  • In terms of content, most programming is cheap and old programmes from Europe, North America and Australia.
  • perhaps the media in Africa is used more for its entertainment value than its ability to inform or teach people how to improve their living standards
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