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genuine conversation with their audience,

Marhshall McLuhan argued that in each socio-cultural era the medium in which information is created and transmitted determines the essential characteristics of that culture. He also predicted the evolution of an interconnected "global village".  The shift from a centralized media industry modeled on industrial revolution structures to a decentralized chaotic information-age soup is having a profound effect on the messages we exchange and shaping the characteristics of our culture. The global village comes to a crescendo with podcasting, and you can participate in the revolution with tools that are easily within reach: your imagination, the computer you're using to read this web page, and a video camera. We're not going to predicting what's next, as that's going to depend on what you, yes you, plan to do with new media. If the flutter of one butterfly wing, can trigger a chain reaction of events resulting in a storm half-way across the planet, imagine the effect millions, or billions, of individually produced videos will have on the characteristic of the global village and the media landscape.

You don't even need a video camera to start videoblogging, the mashup culture is in full force

most new computers come with free video editing software

A large group of vloggers, over 2,000 at last count, actively participate in the Yahoo! Videoblogging Group from all over the world.