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sian markets (not including Japan) are leading in terms of participation, creating more content than any other region
Asian markets (not including Japan) are leading in terms of participation, creating more content than any other region
57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos
23% of social network users have installed an application – 18% of bloggers have installed applications in their blog templates
Blogs are a mainstream media world-wide and a collective rival to traditional media (184m bloggers world-wide, China has the largest blogging community in the world with 42m bloggers) – 73% have read a blog, 45% have started a blog
Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs
Interestingly, comments on news websites show almost no increase
Estimated 272m users world-wide.
Users are posting variety of content – 55% uploaded photos – 21% installed applications – 23% uploaded video • Social Networks becoming social utilities for managing peer to peer relationships: 74% use them to message friends