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Adam Bohannon

InternetNews Realtime IT News - Google Display Ads in Your Pocket - 0 views

www.internetnews.com/...Display+Ads+in+Your+Pocket.htm

advertising google mobile

shared by Adam Bohannon on 25 Apr 08 - Cached
  • Google has already been selling mobile text ads through its cost-per-click AdSense program, which it is now expanding to offer contextually targeted graphical banners, formatted to fit within the constraints of the mobile browser.
  • Over the past year, Jupiter estimates that fewer than one-fifth of all companies created any type of mobile advertising. The firm projects that in the next year, 34 percent will be advertising on mobile devices, but of those, more will engage in some kind of texting campaign than search or display advertising.
  • JupiterResearch analyst Neal Strother concurs with Google's claim that mobile display ads have a higher clickthrough rate than Web display ads. A clickthrough rate of 5 percent to 6 percent for mobile ads is common, Strother said, whereas a 3 percent clickthough rate for online display ads is very high.
  • ...5 more annotations...
  • Part of that success for mobile ads could relate to the novelty of the format, Strother suggested. As people grow more accustomed to seeing ads on mobile Web pages, clickthroughs will decline, the argument goes.
  • Nevertheless, Apple's (NASDAQ: AAPL) iPhone has shown that with a decent screen size and intuitive navigation, U.S. consumers will use their phones for activities other than talk and text messaging. Google is hoping that efforts such as its own Android initiative will lead to a new generation of handheld devices that help the mobile Web live up to its promise.
  • While "some of the bigger brands have made some serious commitments to mobile," Strather said that the tendency among advertisers is to make mobile a microcosm of an aggregate digital budget, or to treat mobile advertising as an experimental expense. "Very few companies on the advertising side have made mobile a standalone item on a line-item budget," Strother told InternetNews.com.
  • The company is trying to keep file sizes small, so that the ads do not unduly slow the load times of mobile Web pages, Agarwal said. Slow speeds have been a common complaint about the experience of browsing the Web on a mobile device.
  • Google also said it will only show one display ad per page.
Steven Kelly

Why You Learn More Effectively by Writing Than Typing - 10 views

lifehacker.com/#!5738093/why-you-learn-more-effectively-by-writing-than-typing

writing typing learning medialit mediated

shared by Steven Kelly on 18 Feb 11 - No Cached
  • {"data":[{"original":{"url":"http:\/\/cache.gawker.com\/assets\/images\/lifehacker\/2011\/01\/1300-writing-is-better-than-typing.jpg","width":"1280","height":"720"},"xlarge":{"url":"http:\/\/cache.gawkerassets.com\/assets\/images\/17\/2011\/01\/xlarge_1300-writing-is-better-than-typing.jpg","width":"640","height":"360"},"medium":{"url":"http:\/\/cache.gawkerassets.com\/assets\/images\/17\/2011\/01\/medium_1300-writing-is-better-than-typing.jpg","width":"300","height":"169"},"small":{"url":"http:\/\/cache.gawkerassets.com\/assets\/images\/17\/2011\/01\/small_1300-writing-is-better-than-typing.jpg","width":"190","height":"107"}},{"original":{"url":"http:\/\/cache.gawker.com\/assets\/images\/lifehacker\/2011\/01\/screen_shot_2011-01-19_at_1.45.44_pm.png","width":"340","height":"284"},"xlarge":{"url":"http:\/\/cache.gawkerassets.com\/assets\/images\/17\/2011\/01\/xlarge_screen_shot_2011-01-19_at_1.45.44_pm.png","width":"340","height":"284"},"medium":{"url":"http:\/\/cache.gawkerassets.com\/assets\/images\/17\/2011\/01\/medium_screen_shot_2011-01-19_at_1.45.44_pm.png","width":"300","height":"251"},"small":{"url":"http:\/\/cache.gawkerassets.com\/assets\/images\/17\/2011\/01\/small_screen_shot_2011-01-19_at_1.45.44_pm.png","width":"190","height":"107"}}],"lookup":{"\/assets\/images\/lifehacker\/2011\/01\/1300-writing-is-better-than-typing.jpg":{"transform":"original","pos":0},"\/assets\/images\/17\/2011\/01\/xlarge_1300-writing-is-better-than-typing.jpg":{"transform":"xlarge","pos":0},"\/assets\/images\/17\/2011\/01\/medium_1300-writing-is-better-than-typing.jpg":{"transform":"medium","pos":0},"\/assets\/images\/17\/2011\/01\/small_1300-writing-is-better-than-typing.jpg":{"transform":"small","pos":0},"\/assets\/images\/lifehacker\/2011\/01\/screen_shot_2011-01-19_at_1.45.44_pm.png":{"transform":"original","pos":1},"\/assets\/images\/17\/2011\/01\/xlarge_screen_shot_2011-01-19_at_1.45.44_pm.png":{"transform":"xlarge","pos":1},"\/assets\/images\/17\/2011\/01\/medium_screen_shot_2011-01-19_at_1.45.44_pm.png":{"transform":"medium","pos":1},"\/assets\/images\/17\/2011\/01\/small_screen_shot_2011-01-19_at_1.45.44_pm.png":{"transform":"small","pos":1}}} Please confirm your birth date: Please enter a valid date Please enter your full birth year This content is restricted. .toppic .post-body img.image_0 { display: none; } Full size writing jQuery( '#fbPlaceholder' ).append( '' ) Share this post × var twEl = document.createElement( 'script' ); twEl.type="text/javascript"; twEl.src = 'http://platform.twitter.com/widgets.js'; jQuery( '#twitterPlaceholder' ).append( twEl ); (function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = 'http://widgets.digg.com/buttons.js'; s1.parentNode.insertBefore(s, s1); })(); 3diggsdigg Why You Learn More Effectively by Writing Than Typing Melanie Pinola — The act of writing helps you clarify your thoughts, remember things better, and reach your goals more surely. Here's a look at the science and psychology behind writing, and why the pen may be mightier than the keyboard.
    • Kelsey Duck
      Kelsey Duck on 18 Feb 11
       
      This is awesome. Do you have any sights where I can look this kind of "keyboard" up
  • Steven Kelly on 18 Feb 11
     
    Interesting article about the learning benefits of traditional writing vs. typing.
firozcosmolance

The future of gaming Honeycomb Glacier - Gossip Ki Galliyan - 0 views

gossipkigalliyan.com/re-of-gaming-honeycomb-glacier

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shared by firozcosmolance on 17 Jun 19 - No Cached
  • firozcosmolance on 17 Jun 19
     
    Chipmaker giant Intel seems to be in a different orbit altogether. At the recently concluded Computex event in Taipei, Intel showcased a prototype of what it believes would be the future of high-end gaming laptops. Codenamed 'Honeycomb Glacier', this laptop places two screens on each other - a primary display having 15.6" Full HD display and a secondary display with 12.3" 1920×720 pixel screen. The secondary screen is supported on a mechanical one-way roller hinge and can be put to rest horizontally in continuation to the keyboard, when not in use.
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Trapper Callender

Man-Computer Symbiosis - 2 views

groups.csail.mit.edu/...Licklider.html

Licklider Man-Computer Symbiosis computer history

shared by Trapper Callender on 11 Feb 10 - Cached
  • In short, it seems worthwhile to avoid argument with (other) enthusiasts for artificial intelligence by conceding dominance in the distant future of cerebration to machines alone.
  • There will nevertheless be a fairly long interim during which the main intellectual advances will be made by men and computers working together in intimate association. A multidisciplinary study group, examining future research and development problems of the Air Force, estimated that it would be 1980 before developments in artificial intelligence make it possible for machines alone to do much thinking or problem solving of military significance. That would leave, say, five years to develop man-computer symbiosis and 15 years to use it. The 15 may be 10 or 500, but those years should be intellectually the most creative and exciting in the history of mankind.
  • It is often said that programming for a computing machine forces one to think clearly, that it disciplines the thought process. If the user can think his problem through in advance, symbiotic association with a computing machine is not necessary.
  • ...25 more annotations...
  • They would be easier to solve, and they could be solved faster, through an intuitively guided trial-and-error procedure in which the computer cooperated, turning up flaws in the reasoning or revealing unexpected turns in the solution.
  • Poincare anticipated the frustration of an important group of would-be computer users when he said, "The question is not, 'What is the answer?' The question is, 'What is the question?'" One of the main aims of man-computer symbiosis is to bring the computing machine effectively into the formulative parts of technical problems.
  • It is to bring computing machines effectively into processes of thinking that must go on in "real time," time that moves too fast to permit using computers in conventional ways.
  • To think in interaction with a computer in the same way that you think with a colleague whose competence supplements your own will require much tighter coupling between man and machine than is suggested by the example and than is possible today.
  • Throughout the period I examined, in short, my "thinking" time was devoted mainly to activities that were essentially clerical or mechanical: searching, calculating, plotting, transforming, determining the logical or dynamic consequences of a set of assumptions or hypotheses, preparing the way for a decision or an insight. Moreover, my choices of what to attempt and what not to attempt were determined to an embarrassingly great extent by considerations of clerical feasibility, not intellectual capability.
  • the operations that fill most of the time allegedly devoted to technical thinking are operations that can be performed more effectively by machines than by men.
  • If those problems can be solved in such a way as to create a symbiotic relation between a man and a fast information-retrieval and data-processing machine, however, it seems evident that the cooperative interaction would greatly improve the thinking process.
  • Computing machines can do readily, well, and rapidly many things that are difficult or impossible for man, and men can do readily and well, though not rapidly, many things that are difficult or impossible for computers. That suggests that a symbiotic cooperation, if successful in integrating the positive characteristics of men and computers, would be of great value. The differences in speed and in language, of course, pose difficulties that must be overcome.
  • Men will fill in the gaps, either in the problem solution or in the computer program, when the computer has no mode or routine that is applicable in a particular circumstance.
  • Clearly, for the sake of efficiency and economy, the computer must divide its time among many users. Timesharing systems are currently under active development. There are even arrangements to keep users from "clobbering" anything but their own personal programs.
  • It seems reasonable to envision, for a time 10 or 15 years hence, a "thinking center" that will incorporate the functions of present-day libraries together with anticipated advances in information storage and retrieval and the symbiotic functions suggested earlier in this paper. The picture readily enlarges itself into a network of such centers, connected to one another by wide-band communication lines and to individual users by leased-wire services. In such a system, the speed of the computers would be balanced, and the cost of the gigantic memories and the sophisticated programs would be divided by the number of users.
  • The first thing to face is that we shall not store all the technical and scientific papers in computer memory. We may store the parts that can be summarized most succinctly-the quantitative parts and the reference citations-but not the whole. Books are among the most beautifully engineered, and human-engineered, components in existence, and they will continue to be functionally important within the context of man-computer symbiosis. (Hopefully, the computer will expedite the finding, delivering, and returning of books.)
  • The second point is that a very important section of memory will be permanent: part indelible memory and part published memory. The computer will be able to write once into indelible memory, and then read back indefinitely, but the computer will not be able to erase indelible memory. (It may also over-write, turning all the 0's into l's, as though marking over what was written earlier.) Published memory will be "read-only" memory. It will be introduced into the computer already structured. The computer will be able to refer to it repeatedly, but not to change it.
  • The basic dissimilarity between human languages and computer languages may be the most serious obstacle to true symbiosis.
  • In short: instructions directed to computers specify courses; instructions-directed to human beings specify goals.
  • We may in due course see a serious effort to develop computer programs that can be connected together like the words and phrases of speech to do whatever computation or control is required at the moment. The consideration that holds back such an effort, apparently, is that the effort would produce nothing that would be of great value in the context of existing computers. It would be unrewarding to develop the language before there are any computing machines capable of responding meaningfully to it.
  • By and large, in generally available computers, however, there is almost no provision for any more effective, immediate man-machine communication than can be achieved with an electric typewriter.
  • Displays seem to be in a somewhat better state than controls. Many computers plot graphs on oscilloscope screens, and a few take advantage of the remarkable capabilities, graphical and symbolic, of the charactron display tube. Nowhere, to my knowledge, however, is there anything approaching the flexibility and convenience of the pencil and doodle pad or the chalk and blackboard used by men in technical discussion.
  • 2) Computer-Posted Wall Display: In some technological systems, several men share responsibility for controlling vehicles whose behaviors interact. Some information must be presented simultaneously to all the men, preferably on a common grid, to coordinate their actions. Other information is of relevance only to one or two operators. There would be only a confusion of uninterpretable clutter if all the information were presented on one display to all of them. The information must be posted by a computer, since manual plotting is too slow to keep it up to date.
  • Laboratory experiments have indicated repeatedly that informal, parallel arrangements of operators, coordinating their activities through reference to a large situation display, have important advantages over the arrangement, more widely used, that locates the operators at individual consoles and attempts to correlate their actions through the agency of a computer. This is one of several operator-team problems in need of careful study.
  • 3) Automatic Speech Production and Recognition: How desirable and how feasible is speech communication between human operators and computing machines?
  • Yet there is continuing interest in the idea of talking with computing machines.
  • In large part, the interest stems from realization that one can hardly take a military commander or a corporation president away from his work to teach him to type. If computing machines are ever to be used directly by top-level decision makers, it may be worthwhile to provide communication via the most natural means, even at considerable cost.
  • It seems reasonable, therefore, for computer specialists to be the ones who interact directly with computers in business offices.
  • Certainly, if the equipment were already developed, reliable, and available, it would be used.
  • Trapper Callender on 11 Feb 10
     
    Man-computer symbiosis is an expected development in cooperative interaction between men and electronic computers. It will involve very close coupling between the human and the electronic members of the partnership. The main aims are 1) to let computers facilitate formulative thinking as they now facilitate the solution of formulated problems, and 2) to enable men and computers to cooperate in making decisions and controlling complex situations without inflexible dependence on predetermined programs. In the anticipated symbiotic partnership, men will set the goals, formulate the hypotheses, determine the criteria, and perform the evaluations. Computing machines will do the routinizable work that must be done to prepare the way for insights and decisions in technical and scientific thinking. Preliminary analyses indicate that the symbiotic partnership will perform intellectual operations much more effectively than man alone can perform them. Prerequisites for the achievement of the effective, cooperative association include developments in computer time sharing, in memory components, in memory organization, in programming languages, and in input and output equipment.
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