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Mike Wesch

This Blog Sits at the: Brand Multiplicity - 1 views

  • it is the job of the marketer to find out what animates the consumer, the meanings at work in his life, to discover his "mattering map."  And Axe campaign does this very well.  We don't like it.  Too bad.  We are not the arbiters of teen boys or American corporations. Second, we cannot demand consistency from Unilever in its marketing and branding efforts.  It is going to speak in several languages.  It is after all operating in an increasingly diverse society and several markets.  Consistency would blunt its marketing efforts.  More to our point, consistency would blunt its responsiveness. 
Frankie

Thumbs Race as Japan's Best Sellers Go Cellular - New York Times - 0 views

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    Books on cell phones? Now almost anything can be put onto your cellphone, eliminating any need to even interact with anyone to get it. Death of the library/bookstore? Probably not though.
Mike Wesch

Reilly: Welcome to the the world of text-narcing - ESPN The Magazine - 0 views

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    Any fan can anonymously snitch out the overserved idiot who won't stop offering to fight Roy Williams at 120 decibels and pouring his Coke down your neck. You don't have to sit and take it anymore!
Mike Wesch

The YouTube Election | Newsweek Politics: Campaign 2008 | Newsweek.com - 0 views

  • "After that, I think the assumption was that this was going to be a gotcha medium," says Steve Grove, YouTube's news and politics editor.
  • When the election ended, all YouTube videos mentioning Senator Obama had received a total of 1.9 billion views compared with Sen. John McCain's, which got 1.1 billion views.
  • Obama's YouTube channel alone were watched the equivalent of 14.5 million hours, with McCain's channel racking up about 488,152 hours
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  • A Pew Research Center report titled "Internet and Campaign 2008" found that 39 percent of voters watched campaign-related video online during the election cycle.
  • "Celeb," which compared Obama to Britney Spears and Paris Hilton.
  • But Paris Hilton's response video quickly changed the tone of that discussion.
  • hire an Emmy-winning CNN producer to shape what the camp would post.
  • They even had camp manager David Plouffe—who likely took a page from Rick Davis's playbook—give strategy briefings by chatting into a webcam in his office and occasionally referring to a slide.
Mike Wesch

"Birthers" Fouling OpenGovt Interactive Site | Personal Democracy Forum - 0 views

  • The parties creating controversy and "conspiracy" are Barry and his handlers. Man doesn't hide all his personal records for no reason. Doesn't drop $1 million plus on attorneys to ensure his dirty little secret stays a secret. The little fraud should be exposed. What he's done is unconscionable. He makes James Frey look like Honest Abe. Btw, you sound like a 14 year old girl in the throes of post American Idol heartbreaker hissy fit.
  • "Birthers" by jorji on June 2, 2009 - 12:24pm Micah, Creating a catchy little title ("birthers") for those who have informed themselves enough to understand the difference between a short form birth certificate (certificate of live birth--at the time used also for registering a birth in Hawaii, regardless of whether that birth actually took place in Hawaii) and a long form birth certificate (includes information not available on the short form, such as attending doctor, and hospital where the birth took place), does not make such informed citizens either nuts or conspiracy theorists. Asking for proof of the constitutionally demanded eligability is only good citizenship. Deriding those who care about the constitution does not however, make you a good citizen, Micah. Jorj
  • Birther NUTS trashing town hall by Stingray on June 2, 2009 - 10:21am To Micah Sifry; The site was created for response from the citizens of our country. You are obviously not aware of the importance of the 'Natural Born' issue at question, rather than just being a 'citizen'. To call those American Citizens 'NUTS' because they have a legitimate question regarding that issue in light of everything going on at such a rapid-fire pace is nothing short of blatant prejudice and hatred for those that disagree with you! You, Micah Sifry, are exactly what you are calling others! If you can't stand to be disagreed with, then you just plain don't belong here!
Bill Genereux

Lower Merion School District Scandal Parody Shirt from Zazzle.com - 0 views

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    Lower Merion School District is where the laptop webcam spying case is going on. Talk about little glass dots.
Trapper Callender

Man-Computer Symbiosis - 2 views

  • In short, it seems worthwhile to avoid argument with (other) enthusiasts for artificial intelligence by conceding dominance in the distant future of cerebration to machines alone.
  • There will nevertheless be a fairly long interim during which the main intellectual advances will be made by men and computers working together in intimate association. A multidisciplinary study group, examining future research and development problems of the Air Force, estimated that it would be 1980 before developments in artificial intelligence make it possible for machines alone to do much thinking or problem solving of military significance. That would leave, say, five years to develop man-computer symbiosis and 15 years to use it. The 15 may be 10 or 500, but those years should be intellectually the most creative and exciting in the history of mankind.
  • It is often said that programming for a computing machine forces one to think clearly, that it disciplines the thought process. If the user can think his problem through in advance, symbiotic association with a computing machine is not necessary.
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  • They would be easier to solve, and they could be solved faster, through an intuitively guided trial-and-error procedure in which the computer cooperated, turning up flaws in the reasoning or revealing unexpected turns in the solution.
  • Poincare anticipated the frustration of an important group of would-be computer users when he said, "The question is not, 'What is the answer?' The question is, 'What is the question?'" One of the main aims of man-computer symbiosis is to bring the computing machine effectively into the formulative parts of technical problems.
  • It is to bring computing machines effectively into processes of thinking that must go on in "real time," time that moves too fast to permit using computers in conventional ways.
  • To think in interaction with a computer in the same way that you think with a colleague whose competence supplements your own will require much tighter coupling between man and machine than is suggested by the example and than is possible today.
  • Throughout the period I examined, in short, my "thinking" time was devoted mainly to activities that were essentially clerical or mechanical: searching, calculating, plotting, transforming, determining the logical or dynamic consequences of a set of assumptions or hypotheses, preparing the way for a decision or an insight. Moreover, my choices of what to attempt and what not to attempt were determined to an embarrassingly great extent by considerations of clerical feasibility, not intellectual capability.
  • the operations that fill most of the time allegedly devoted to technical thinking are operations that can be performed more effectively by machines than by men.
  • If those problems can be solved in such a way as to create a symbiotic relation between a man and a fast information-retrieval and data-processing machine, however, it seems evident that the cooperative interaction would greatly improve the thinking process.
  • Computing machines can do readily, well, and rapidly many things that are difficult or impossible for man, and men can do readily and well, though not rapidly, many things that are difficult or impossible for computers. That suggests that a symbiotic cooperation, if successful in integrating the positive characteristics of men and computers, would be of great value. The differences in speed and in language, of course, pose difficulties that must be overcome.
  • Men will fill in the gaps, either in the problem solution or in the computer program, when the computer has no mode or routine that is applicable in a particular circumstance.
  • Clearly, for the sake of efficiency and economy, the computer must divide its time among many users. Timesharing systems are currently under active development. There are even arrangements to keep users from "clobbering" anything but their own personal programs.
  • It seems reasonable to envision, for a time 10 or 15 years hence, a "thinking center" that will incorporate the functions of present-day libraries together with anticipated advances in information storage and retrieval and the symbiotic functions suggested earlier in this paper. The picture readily enlarges itself into a network of such centers, connected to one another by wide-band communication lines and to individual users by leased-wire services. In such a system, the speed of the computers would be balanced, and the cost of the gigantic memories and the sophisticated programs would be divided by the number of users.
  • The first thing to face is that we shall not store all the technical and scientific papers in computer memory. We may store the parts that can be summarized most succinctly-the quantitative parts and the reference citations-but not the whole. Books are among the most beautifully engineered, and human-engineered, components in existence, and they will continue to be functionally important within the context of man-computer symbiosis. (Hopefully, the computer will expedite the finding, delivering, and returning of books.)
  • The second point is that a very important section of memory will be permanent: part indelible memory and part published memory. The computer will be able to write once into indelible memory, and then read back indefinitely, but the computer will not be able to erase indelible memory. (It may also over-write, turning all the 0's into l's, as though marking over what was written earlier.) Published memory will be "read-only" memory. It will be introduced into the computer already structured. The computer will be able to refer to it repeatedly, but not to change it.
  • The basic dissimilarity between human languages and computer languages may be the most serious obstacle to true symbiosis.
  • In short: instructions directed to computers specify courses; instructions-directed to human beings specify goals.
  • We may in due course see a serious effort to develop computer programs that can be connected together like the words and phrases of speech to do whatever computation or control is required at the moment. The consideration that holds back such an effort, apparently, is that the effort would produce nothing that would be of great value in the context of existing computers. It would be unrewarding to develop the language before there are any computing machines capable of responding meaningfully to it.
  • By and large, in generally available computers, however, there is almost no provision for any more effective, immediate man-machine communication than can be achieved with an electric typewriter.
  • Displays seem to be in a somewhat better state than controls. Many computers plot graphs on oscilloscope screens, and a few take advantage of the remarkable capabilities, graphical and symbolic, of the charactron display tube. Nowhere, to my knowledge, however, is there anything approaching the flexibility and convenience of the pencil and doodle pad or the chalk and blackboard used by men in technical discussion.
  • 2) Computer-Posted Wall Display: In some technological systems, several men share responsibility for controlling vehicles whose behaviors interact. Some information must be presented simultaneously to all the men, preferably on a common grid, to coordinate their actions. Other information is of relevance only to one or two operators. There would be only a confusion of uninterpretable clutter if all the information were presented on one display to all of them. The information must be posted by a computer, since manual plotting is too slow to keep it up to date.
  • Laboratory experiments have indicated repeatedly that informal, parallel arrangements of operators, coordinating their activities through reference to a large situation display, have important advantages over the arrangement, more widely used, that locates the operators at individual consoles and attempts to correlate their actions through the agency of a computer. This is one of several operator-team problems in need of careful study.
  • 3) Automatic Speech Production and Recognition: How desirable and how feasible is speech communication between human operators and computing machines?
  • Yet there is continuing interest in the idea of talking with computing machines.
  • In large part, the interest stems from realization that one can hardly take a military commander or a corporation president away from his work to teach him to type. If computing machines are ever to be used directly by top-level decision makers, it may be worthwhile to provide communication via the most natural means, even at considerable cost.
  • It seems reasonable, therefore, for computer specialists to be the ones who interact directly with computers in business offices.
  • Certainly, if the equipment were already developed, reliable, and available, it would be used.
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    Man-computer symbiosis is an expected development in cooperative interaction between men and electronic computers. It will involve very close coupling between the human and the electronic members of the partnership. The main aims are 1) to let computers facilitate formulative thinking as they now facilitate the solution of formulated problems, and 2) to enable men and computers to cooperate in making decisions and controlling complex situations without inflexible dependence on predetermined programs. In the anticipated symbiotic partnership, men will set the goals, formulate the hypotheses, determine the criteria, and perform the evaluations. Computing machines will do the routinizable work that must be done to prepare the way for insights and decisions in technical and scientific thinking. Preliminary analyses indicate that the symbiotic partnership will perform intellectual operations much more effectively than man alone can perform them. Prerequisites for the achievement of the effective, cooperative association include developments in computer time sharing, in memory components, in memory organization, in programming languages, and in input and output equipment.
Bill Genereux

Apple's Steve Wozniak: 'We've lost a lot of control' - CNN.com - 0 views

  • our thoughts go directly into the actions that we want.
  • I wanted to accelerate the world's advancement in the social revolution that it would cause. So I gave away my designs for free
anonymous

Okay, So Maybe Facebook Won't Completely Destroy Your Soul - 7 views

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    Reminds those that disparage Facebook that it can be used to keep people in contact that live far apart, whether they be friends or family. I highlighted a sentence that I found rather discouraging. She said she preferred keeping in touch with people via IM over the phone. This alarmed me. (Imagine me doing one of my odd emotional/physical reactions...in this case going limp on my couch.) I believe there is a sort of communication hierarchy. In that hierarchy, I think that the phone should always be superior to IM in human communication due to its inclusion of tonal inflection and variation that is lost in any kind of writing. Certainly IM is more convenient, but it is less human.
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    I think it is dangerous and, honestly, somewhat prescriptivist and ableist to associate human communication solely with traits like "sight" and "voice." There are many people who lack to the ability to hear or speak but still manage to communicate in a deeply real, emotional, and human manner.
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    Touche. Great point.
presentsavage

Replacing Immigrant Students in Higher Ed. - 1 views

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    Immigrant students love math/science PhDs, but now they're going home!
Adria Ley

How to shoot video for News and documentary by Deakin University - 1 views

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    Here's a list of video podcasts that go over some basics.
Hilary Dees

Are we killing our students? | Savage Minds - 0 views

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    Interesting article about the infrastructure of our classrooms. How does technology (generally of course) perpetuate the cycle of only sitting-sedentary students which often leads to sedentary adults? How is this going to change the health landscape? And then the insurance landscape? And then the MediCare landscape? And then taxes? and then? and then? At which point does this become an integrated part of our culture, not just our education system (I think its already started). Where does the continued use of media fit into this landscape?
Lyndi Stucky

South Africa's Newspapers written in English? How this effects law makers decitions. - 0 views

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    It talks about how English-language newspapers dominate South Africa's print media. This is very interesting to me because you would think that more people would want to read something in their native language, yet millions of Africans are preferring to read their newspaper in English. It also stated that "the English-language press is also read by the most important decision makers and policy advisers in the country on a regular basis and no doubt influences coverage in non-English newspapers as well as television and radio". What in the world is going on here? This is corrupting their culture!
Lyndi Stucky

Culture, Globalization, Mediation - 2 views

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    This article helped guide my ideas for my video about how widespread technology can go across the globe. It talks about critical ethnography of the cultural politics of globalization and a broader concept of a medium. I like that it emphasizes on how we are a "public culture". That term is something I want to use in my video because everything we do now is public and the majority of people are okay with that.
Annie Smith

Comparison of File Extensions PART and UIF - 0 views

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    The file extension UIF is primarily associated with MagicISO. In short, it is associated with CD/DVD image file creating, editing or extracting tool. The best part of this extension is that it can open CD/DVD image files or it can be used to convert BIN to ISO. It can also perform the converse. In addition to opening CD/DVD image files, UIF extensi
seth kutcher

Remote Online PC Support I Can Rely On - 1 views

I availed of the remote computer support services of Remote Computer Support Site because their services are proven to be very fast and accurate. They have expert online computer tech professiona...

remote computer support

started by seth kutcher on 12 Sep 11 no follow-up yet
Certificate IV Assessment

Certificate IV in Training and Assessment: The Key to New Career - 1 views

The Certificate IV in Training and Assessment is the right course for enhancing and advancing the skills of employees in our company. For those who wanted to be employed as a nationally recognised ...

Certificate IV in Training and Assessment

started by Certificate IV Assessment on 25 Oct 11 no follow-up yet
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