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Adam Bohannon

How Much of a Typical Video Online Is Actually Watched? - 8 views

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shared by Adam Bohannon on 19 May 10 - Cached
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  • Adam Bohannon on 19 May 10
     
    Online video viewers' short attention span seems especially relevant to advertisers looking to strategically trim ad budgets as the economy contracts. For starters, it is clear that post-roll ads are of limited effectiveness. A three minute video that has a post-roll ad in the final seconds, for example, will only be viewed by 16.62% of the initial audience, on average. Another takeaway is that overlay ads should be displayed as early as possible in a video, preferably within the first few seconds. On YouTube, where most overlay ads appear at about 10 seconds in, 10.39% of a video's initial viewers are not likely seeing the ad.
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shared by steelsparrow123 on 25 Nov 14 - No Cached
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shared by michol lasti on 06 Sep 14 - No Cached
  • michol lasti on 06 Sep 14
     
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shared by Devia Rajput on 15 Mar 16 - No Cached
  • Devia Rajput on 15 Mar 16
     
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Devia Rajput

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shared by Devia Rajput on 15 Mar 16 - No Cached
  • Devia Rajput on 15 Mar 16
     
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Devia Rajput

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shared by Devia Rajput on 15 Mar 16 - No Cached
  • Devia Rajput on 15 Mar 16
     
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Devia Rajput

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shared by Devia Rajput on 15 Mar 16 - No Cached
  • Devia Rajput on 15 Mar 16
     
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Devia Rajput

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shared by Devia Rajput on 15 Mar 16 - No Cached
  • Devia Rajput on 15 Mar 16
     
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