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The Demographics of Mobile News December 11, 2012 Men, College Grads and the Young are More Engaged In the growing realm of mobile news, men and the more highly educated emerge as more engaged news consumers, according to a new study by the Pew Research Center's Project for Excellence in Journalism, in collaboration with The Economist Group. These findings parallel, for the most part, demographic patterns of general news consumption. But there are some important areas of difference between mobile and general news habits-particularly among young people. While they are much lighter news consumers generally and have largely abandoned the print news product, young people get news on mobile devices to similar degrees as older users. And, when getting news through apps, young people say they prefer a print-like experience over one with high-tech or multi-media features. These are key findings of an analysis of mobile news habits across a variety of demographic groups. This report builds off an earlier PEJ and The Economist Group report, The Future of Mobile News, which found that half of U.S. adults now own mobile devices and a majority use them for news. Both reports are based on a survey of 9,513 U.S. adults conducted from June-August 2012 (including 4,638 mobile device owners). Men, especially young men, are heavier mobile news consumers than women. More than 40% of men get news daily on either their smartphone and/or tablet, compared with roughly 30% of women. On the tablet specifically, men check in for news more frequently and are more apt to read in-depth news articles and to watch news videos. Women, on the other hand, are more likely than men to use social networks as a way to get news.

About IndieSF.com Indie SF was formed by a group of longtime radio folks that grew up in an era when there were no Big Radio formulas of restricted formats and demographic targeting. No hearing the same songs every 4 hours and that's if you were lucky. These machine-like formats (run and programmed by computers) are truly what has ruined radio the way WE remember it. That's why we pride ourselves in being something OTHER than an internet jukebox - we actually put our hands on the music every single day to make sure it flows in a manner that makes sense. NO TRAIN WRECK RADIO ALLOWED! We believe that independently owned radio can serve up a wide variety of music without placing barriers on style, genre, or otherwise. We are not corporate owned - hell - we dont make one dime doing this. We're just a group of radio folks who believe in radio done differently, the way it used to be. While that may seem like a funny statement for an online station, we are only here by the grace of our technically inclined friends at 2tbsp.com, our music programmer/format guru Sam Ferrara, Department of Funk Minister Rocque Ranaldi, and our resident IT guy Rich. As a whole, we are old school radio heads, independent media geeks and music lovers who believe radio should be about music - not just selling ads. We are a station for music lovers-we don't expect that we're going to fit everyone's taste, but give us a listen and you will likely hear something familar that you find yourself grooving to alongside something you have never heard, but grooving on nonetheless. If you listen carefully, you might notice they are next to each other for a reason. Let us know your thoughts on our programming. If you like what we're playing, or if there's something different you'd like to hear, even on our surliest day, we always appreciate your feedback. Some of you have asked how you can support us and we truly appreciate that. When you hear something you like, consider starting your purchase from th