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Intelligence is joining the dots of knowledge

" Facebook Twitter Pinterest TM Lewin's Facebook and Instagram pages feature strong imagery. Photograph: Instagram Remember people are busy, so include as much relevant information in the About section as possible and think about keeping the look and feel right for your brand. "Make sure you've put the who, where, opening hours … all the stuff that makes it easy for your customers to find you," says Sewell. "Your company logo looks good as the portrait, but good images bring your brand to life." He cites TM Lewin as a good example - founded in 1898, the last few years have seen the shirts and suits chain expand nationally to 100 stores and internationally through its online store, driven by Facebook and Instagram activity that included fashion shoots and press activity. Think about your cover image "

"How to Write a Sales E-mail First time e-mails to potential customers must be short and make it easy to move to the next step. Keyboard Tech Bubble Flickr/Rico-San 300 inShare A couple of weeks ago, I explained How to Write a Convincing E-mail. That method works when you're asking somebody whom you already know (boss, co-worker, existing customer) to make a decision. Sales e-mails--the kind you send to prospects to see if they're interesting in a dialog--are quite different. Because you don't have a relationship with the recipients, you don't have the right to put much demand on their attention. My readers have sent me over a hundred real-life sales e-mails, usually with a complaint that they're not getting much of a response (as in less than 1 percent). I'm never surprised, because most sales e-mails are way too complicated. What Doesn't Work and Why Based on my experience, almost every sales e-mail reads as follows: (Note: I've numbered each section to make it easier to critique; the numbers wouldn't be in the actually e-mail, of course.) Subject: Acme Hi [prospect name]! Hope you are well. Acme is the industry leader...[a paragraph about how wonderful Acme is.] Acme has the following products and services... [a bulleted "spray and pray" list.] Acme has served the following customers... [some big companies.] I would like to set up a 20 minute phone call to discuss how we can help you. If you need any further information, don't hesitate to call me at [number] or browse our website [website.] Sincerely, [sender's name and contact info] To understand why this type of letter doesn't get a response, let's look at it from the perspective of the potential customer: The subject line means nothing to me, so I probably won't open it. I don't know you, so the greeting rings false and the concern for my health is bogus. Why should I care about your company? What does any of this have to do with me? I'm an SMB; i