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" Facebook Twitter Pinterest TM Lewin's Facebook and Instagram pages feature strong imagery. Photograph: Instagram Remember people are busy, so include as much relevant information in the About section as possible and think about keeping the look and feel right for your brand. "Make sure you've put the who, where, opening hours … all the stuff that makes it easy for your customers to find you," says Sewell. "Your company logo looks good as the portrait, but good images bring your brand to life." He cites TM Lewin as a good example - founded in 1898, the last few years have seen the shirts and suits chain expand nationally to 100 stores and internationally through its online store, driven by Facebook and Instagram activity that included fashion shoots and press activity. Think about your cover image "