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Must read book for anyone interested in why ideas spread. They have all these components..\n\nSimple\nUnexpected\nCredible\nConcrete\nEmotional\nStories

De constructing why ideas spread.

Video from a series of events at British Council looking at 'How we learn' this video is one session where Sam Conniff looks at the difference in the world of learning and education. He talks about the 'sharing economy' bring the largest growing market in the works and then changes technology is having on what we teach in schools worldwide, including the fact that 70% of all on-one content is video, making the creation of content closer to the user. Highlighting the top things people learning on-line using the search 'how to...' Play in instrument, learn a language and write code.Sam also explores the notion of 'Learning how to learn', 'being connected to the internet everywhere', & 'transparency' and how these will change Education & how we will need to interact in a more ethical way (26:40 - 43:00)