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"The problem is that too many 'lessons learned' programmes fail. Without falling into the trap of sweeping generalisations, I would suggest that more often than not the story itself is the problem; they just aren't interesting enough; they are shallow; they lack the richness that is needed to engage the intended audience; and they lack a structure that reflects the way adults learn. And that is the bottom line, all too often they just don't work in relation to the ways in which adults learn - I would argue in the vast majority of practice that there is actually little or no consideration for the the target audience of a lesson learned (the adult as a learner)."

Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it's factual, but because it's consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that's just slapped on.

The best stories become etched on our hearts, igniting information and giving it the ability to withstand the test of time. Duarte melds the power of story with striking visuals to turn ideas into powerful presentations that help you activate your audience, and leave them forever transformed.

"Ashley Good from Toronto, Canada is recognized as no less than "a world expert on failure". Working on several development projects around the world she was faced with the need to address the inefficiencies, and sometimes ineffectiveness of development work. Based on her experience she created AdmittingFailure.com and FailForward.org in 2010 to spark a shift in how civil society perceives and talks about failure. In her opening keynote titled "What's So Great About Failure?" at FailCon Oslo June 6, 2013 she shares her story and some ideas for the audience to apply the Fail Forward approach to their contexts."

How should statisticians be communicating with the media? This meeting explores the relationship between statisticians, journalists and the public, and the statistician's role in providing expert statistical comments on media stories. Speakers present their experiences of working with the media, reflecting on the challenges of communicating statistical ideas for non-technical audiences, whilst preserving the integrity of the story

During this innovative event, World Bank explores an internal report about 'How the Bank learns' allowing the audience to vote in real time on the top topics they want to explore using 'Poll everywhere'. We will be using this tool at the Autumn workshop.The Bank shares some thought provoking ideas on 'fast and slow thinking' and where individuals look for knowledge (video -12.15-15.15) as well as allowing participants to vote on a number of provocative statements on a five point scale, to decide choose five topics for discussion with the panel e.g. 'Drink more coffee', 'Learning from failure' and 'Taking time to reflect' (Poll results 27.30 - 30.30). Culminating in the panel discussion on the chosen topic areas including 'live questions' as the discussion develops (Panel discussion 30.30 - 1:14:00).The session is wrapped up with a final vote on the whole event (1:21:00)

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